Letters of Opinionbook-covers / brand / marketing / publicity106 Comments
Allow me to tell you a story. Recently, I had the honor of premiering a cover for a science fiction romance book on my blog. The cover for R. Garland Gray's Darkscape: First Heir excited me because it had a combination of SF and romance elements that hit the right ... more >
Pollbook business / brand29 Comments
Some of the comments to the giveaway for Berkley and ACE/ROC made me wonder how loyal we are to certain imprints. I remember when I first started reading, I would always look for the little kangeroo because Pocket published Julie Garwood, Judith McNaught, Jayne Ann Krentz, Jude Deveraux and the ... more >
Letters of Opinionbrand27 Comments
Part One was the delivery of promises and Part Two was about the promise itself. Part Three is about the breaking of promises or what I like to think of as When Good Authors Go Bad. There are spoilers in the post below, so reader beware. There was a lively ... more >
Letters of OpinionAvon / brand / Erotic-Romance / Harlequin / romance_publishers55 Comments
Part Two of the three part series on promises in romance. Part One was the delivery of promises and Part Two is about the promise itself. Part Three is about the breaking of promises or what I like to think of as When Good Authors Go Bad. Branding is an ... more >
Letters of Opinionbrand / Letters of Opinion2 Comments
HelenKay Dimon has posted an interesting article at Access Romance about the publishers that she likes. The ones she’s loyal to because they’ve delivered good books in the past and that she’ll take a second look at just because of who they are. An interesting concept raised by Ms. Dimon’s ... more >