FeaturesAdvertisement / blogging / Book Reviews / viral-blogging15 Comments
Publishers Weekly has posted a special online issue devoted to virality and books. It’s very much directed toward the trade and focuses on what publishers and industry folks can do to “harness” the internet, including blogging themselves. Publishing Trends has a multi-part series focused on the new world of book ... more >
Publishing NewsAdvertisement / Barnes & Noble / book business / Kindle / Newspapers / Sony18 Comments
Barnes and Noble’s retail sales have slipped 5% because of low retail traffic while the web sales are up a tiny fraction from 8.2 to 8.9%. I’ve just scrambled to recover from one of my busiest weeks in a long time and I think that web sales are up because ... more >
Publishing NewsAdvertisement / Amazon60 Comments
Amazon has filed for another patent to insert advertisements into ebooks and print on demand books. The patent is 21 pages long and has a number of descriptions about how the advertisements will be inserted including in the margins and in full pages throughout the book. The consumer will be ... more >
Publishing NewsAdvertisement / Ebooks / Kindle / marketing / piracy / websites8 Comments
According to PublishersMarketplace (subscription needed), the data shows that there is close to 1 million Kindles out in the wilds of readerdom and that the previously provided statistic that if a book is available in print and Kindle, 1 out of 3 purchases is a Kindle purchase is confirmed by ... more >
Publishing NewsAdvertisement / covers / Sookie Stackhouse13 Comments
We readers have lamented about the over use of stock images resulting in look alike covers. Apparently, this can happen with expensive (six figure +) media campaigns. This fall, we will be treated to a new HBO show featuring Sookie Stackhouse based on works of Charlaine Harris. Apparently Sookie and ... more >
Publishing NewsAdvertisement / Libraries / marketing2 Comments
In the UK, there is a a move toward including marketing materials with each book checked out from the library. In libraries in Essex, Somerset, Bromley, Leeds and Southend, up to 500,000 promotional flyers will be handed out to patrons. The solicitations will be placed on the inside cover where ... more >