Here’s how it works: Download the app and take a picture of your bookshelf. Wait as Shelfie’s in-house recognition technology reads your wrinkled old covers and identifies which books you own. Then review the deals they have for your “eligible books,” which were two out of about every 15 on my shelf. If you want to claim a deal, write your name on the copyright page to prove you own it, and then upload your evidence. Finally, receive an email that contains digital files compatible with the Kindle and other e-readers. Or, if you’re opting for an audio book, just listen through the Shelfie app. – TIME

Bringing misused words to book – Irish author Terry Prone has written an interesting book on the way words are misused today, and how the use of words can often determine the generation of the person using them. Prone claims that now, more than ever, language is breaking down by generation:“If you give me a paragraph on any topic I can tell you the age of the person writing it. I’m not sure that was ever the case before.” And she’s got some pretty good examples of just how bad and widespread the issue is, although some would argue that it’s less a problem and more a function of how language evolves:

All kinds of words; new, sloppily-used, misunderstood, words crucial to the art of pompous selfelevation, words used to describe new trends, and words which once and for all highlight the ever-widening gap between the generations. A huge fan of American writer and soldier Ambrose Bierce, whose pithy definitions formed the basis of a satirical newspaper series, Prone cast her net far and wide, and came up with a huge selection of misused and abused words and phrases.

Sometimes it’s sloppiness, she says, on other occasions it’s simply a case of sheer ignorance. Take ‘surreal’ for example: “People use ‘surreal’ meaning unreal,” she complains. “This word is being used in the news the whole time — when, for example, people are talking about an explosion being surreal what they really mean is it felt unreal!” – Irish Examiner

‘The Rap Year Book’ Author Live Tweeted as he Gave Away $100 Bills – Shea Serrano has been doing some really innovative and creative marketing, and his holiday gifting spree is a great example. Serrano sold bookmarks based on his Rap Year Book, and he took the $533 profit from those bookmarks, made it an even thousand with $477 of his own money, and gave it away to 10 randomly chosen Houston fast food workers in increments of $100. His logic was that at minimum wage, $100 could be an extra couple of holiday gifts or a utilities bill, and that in particular he wanted to share the whole process with his readers, saying, “I wanted you all to know because you’re a part of this so if you end up not doing anything nice for anyone else, you can at least know that you did this.” In some ways I think this is the perfect coincidence of marketing, fan engagement, reader ROI, and just good old-fashioned generosity, and the fact that Serrano basically offered this to his readers as their contribution, as much as his, saved it from being just an ego boost for him. Complex and Twitter