Update on the closing of Harlequin Blaze / Harlequin Historical
Harlequin Blaze will be published until June 2017. All Blaze titles will continue to be available for purchase at Harlequin.com and digital retailers (hence no rights reversion). Harlequin is opening a new line:
Harlequin is thrilled to announce the launch of a new sexy, contemporary series in July 2017. After carefully studying the market and monitoring reader feedback to our books and to competitive books, we are developing a series with a fresh new approach to the “passion” positioning. We will have more information to share with you in the near future.
With the launch of this sexy contemporary series, we have made the decision to end the publication of Harlequin Blaze, effective June 2017.
In addition, as of July 2017, in North America, Harlequin Romance and Harlequin Historical will be available exclusively through online retailers, in both print and digital formats, and in print through our Direct-to-Consumer channels, where sales are strongest. There is no change to the availability of either series in Overseas markets.
When asked about whether the new “passion” line (which I’ve heard is supposed to feature gritty super alphas), would be in print, I was told:
-Direct-to-Consumer in print
-Online in print
-Digital
-In various formats overseas
“a fresh new approach to the ‘passion’ positioning”
Possibly the best corporate-speak phrase ever.
@Liz Mc2: “Passion positioning.” Ooh, can we come up with name suggestions for the new line?
How about “Reverse Cowgirl”? (would that have to be for westerns only though?)
(there’s a joke in there about inspirationals but I shall refrain).
I recommend Sarah Mayberry’s Blaze titles frequently, so I’m happy to hear that they will continue to be available digitally. My first Blaze was one of Alison Ken’t gIRL-gEAR books. It was interesting to compare the branding now vs. then.
@Liz Mc2: LOL, I thought the same thing! Maria Rose said on FB that she had a weird dream about the new line that’s replacing Blaze and in her dream the new line was called “Arouse”. We’ll see if she turns out to be right!
@Michele Mills: Ha, Michele, I should get some money if they use my pyschic dream idea LOL!