Tor Free eBooks Giveaway Has Positive Effect on Sales
Simon at Bloggasm sent me an email about his interview with a few Tor authors who had participated in the Tor eBook giveaway. One author, Tobias Buckell, saw an increase in paper sales of his book that was given away and of its sequel, which was not given away. John Scalzi saw an increase of 20 percent of his book that was given away.
It’s not scientific proof, but more anecdotal evidence that ebook giveaways seem to work to increase paper book sales. At least, I can’t remember anyone saying that the ebook giveaway worked to reduce sales.
As I was contemplating this article last night, I thought about what books would be great vehicles for a free ebook giveaway. The one the struck me was the anthology entry by Kresley Cole which kicked off her Immortal After Dark series. The anthology is one of my favorite stories featuring Nikolai and Mysty the Vampire Layer as her sister Valkyries mockingly refer to her. It would give readers a taste of what the Immortal After Dark series feels like and could generate a spree of backlist spending.