Thursday News: Tattoos as book marketing, gearing up for Go Set a Watchman, Nook closing international store, and Alex Ross illustrates the Beatles
The desperate book industry and ‘tatvertising’ are a perfect, tragic match – I don’t even know what to say about this, beyond WHAT THE FUCK ARE THEY THINKING?!?
Hachette Australia has announced an open casting call for a woman who is willing to “donate” her back for a large, permanent tattoo that will be used to promote the fourth book in Stieg Larsson’s wildly successful Millennium Series (it’s being called, explicitly, “tatvertising”). . . .
Hachette wants to spend eight hours (spread across two days of sessions) tattooing their volunteer with, admittedly, what is probably a pretty cool dragon tattoo, and then use her back as the central image of its outdoor ads. A Hachette rep told the Sydney Morning Herald (with apparent sincerity) that the lucky woman will be able to consider herself “the back of the campaign.” As in, her back will more or less become the property of Hachette Australia for three months worth of publicity. The tattoo will be 8 inches by 12 inches. –The Verge
What we know now about Harper Lee and ‘Go Set a Watchman’ – With the imminent release of Go Set a Watchman, we’re seeing more publicity, as well as the promise of the first chapter’s publication in the Wall Street Journal on Friday, and this article is a pretty good round-up of the recent developments, controversies, and plans around the books’ release. Supposedly Harper Lee received a copy of the new book and said something to the effect that she always knew the book would be published. Okay, then. And now there’s this:
WE KNOW THERE MAY BE MORE WHERE ‘WATCHMAN’ CAME FROM.
The New Yorker reported that Lee in the 1970s worked on and then abandoned a true-crime book about a notorious series of Alexander City murders. –AL.com
The Beginning of the End: B&N Shutters the International Nook Store – I don’t think this is a surprise to anyone, but I’m less optimistic than some about the chances of Barnes & Noble finding a buyer who will save the Nook. So does this mean that Kobo will inherit yet another digital books customer list? And could Kobo gain enough currency in the US market to take on the Kindle?
Barnes & Noble is sending out emails to customers in Europe, sharing the news that they will soon be ex-customers.
You can find the email at the end of this post (translated from Dutch; Thanks, Martjin!) but the short version is that B&N has reiterated the announcement they made last month when they said the Nook Windows 8 app would no longer be available internationally.
B&N is abandoning most of its international customers on 7 August 2015.–Ink, Bits, & Pixels (The Digital Reader)
See Comic Book Artist Alex Ross’ Official Beatles Artwork – Given the current popularity of comics and superheroes, having artist Alex Ross represent the Beatles in a series of illustrations seems like a really smart way of engaging new audiences with the Beatles music and extending the iconic popularity of the group by updating the animation that fan associate with movies like The Yellow Submarine and Sgt. Pepper’s Lonely Hearts Club Band. And there don’t seem to be any tattoos involved…
Alex Ross made his name with his painted, nearly photorealist artwork for superhero comic books, most famously Kingdom Come and Marvels. Now he’s turning his hand to a different set of visual icons. Rolling Stone can exclusively reveal Ross’s series of illustrations of the Beatles, created with the blessing of the band’s organization Apple Corps. Ross is set to unveil the artwork in person at this week’s Comic-Con International in San Diego. . . .
The first fruit of the project was a six-foot-wide print of the band; a painterly, CinemaScope-style re-envisioning of the distinctly cartoony, two-dimensional imagery from the Beatles’ 1968 animated movie Yellow Submarine. –Rolling Stone