Thursday News: Simon & Schuster experiments with free content; why Verizon bought AOL; sexist protests against new Mad Max movie; and cool steampunk sculptures
The availability of the e-books will last for three days while they are being accessed at the targeted venue. The service also allows the consumer to buy the book outright at any time. One of the feature titles in the program, David McCullough’s The Wright Brothers, displays how the publisher can use this technology in promoting specific titles. The biography, published this month, will be available at venues that tie into its theme, in all about 50 venues around the country. The title will be available via the National Air & Space Museum and other landmark locations associated with the brothers’ home state of North Carolina. –Publishers Weekly
“AOL has successfully built a robust ad tech stack with assets across mobile, social, video, and programmatic for both advertisers and publishers,” wrote MoffettNathanson analyst Craig Moffett this morning. “It has premium audience measurement and attribution capabilities, as well as content creation and distribution technologies.”
The real AOL is an advertising powerhouse, growing at a fearsome clip. That’s what Verizon is buying. Well, that and a bunch of zombie dial-up subscribers, the 2.1 million lost souls who still pay AOL a monthly tithe to access the internet. –Wired
You might think that someone this worried about the legacy of the original Mad Max might have noticed somewhere along the way that Mad Max is not actually a “piece of American culture” at all. It was an Australian film, filmed in Australia, directed by an Australian, and starring an American citizen who’d been living in Australia since the age of twelve.
I’m guessing that the director of Fury Road might have a somewhat more nuanced understanding of the original Mad Max than someone who doesn’t even know what country the movie was made in, especially given that the director of Fury Road, the director of the original Mad Max, the director of The Road Warrior and the director of Beyond Thunderdome are actually all the very same person. –We Hunted The Mammoth
Russian artist Vigor Verniy has managed to create truly spectacular works of art using old compartment from spare parts and junk. Working the metal objects into steampunk inspired animals is no easy feat, yet one that Verniy manages to do with great success – certain parts move, bringing the already detailed sculpture to life. –One More Post