Thursday News: Harlequin united, Amazon Oasis, and OMG wedding photos
Harlequin Unveils United Strategy for English Markets – Harlequin UK and Harlequin North America announced that they will be working more closely together in English-speaking markets, jointly acquiring and promoting titles. The publisher will have two teams, one in London and one in New York, and will not use the same marketing for every market, but will focus on selling the same books to different world English markets. Harlequin also indicates that they are “aggressively” looking for more authors whose books will work in the new program.
Lisa Milton, executive publisher at Harlequin UK, said the new program will enable Harlequin to put more resources behind particular titles in each of its different markets. “With one voice and one campaign tweaked for each market, we can achieve so much more than we could individually,” she said.
Recent acquisitions that will benefit from the joint marketing approach include The Improbable Flight of Ginny Moon by Ben Ludwig, A Heart Full of All Kinds of Love by Brianna Wolfson, An Almond for A Parrot by Wray Delaney, For Eveby Allegra Huston, and Arrowood by Mick Finlay. – Publishers Weekly
Amazon’s Quixotic Quest – I have to say that I’ve gotten pretty sanguine about Amazon’s seemingly endless release of new products (how many versions of the Echo are there now?), but this piece from Slate caught my eye because of its focus on the Amazon Oasis as a true book replacement device. With all of the paper v. digital arguments out there, can Amazon ever really appeal to paper book readers with a digital device? They seem to think so, and I also wonder if the higher price tag is part of that, too (pay more for paper’s perceived permanence and collectibility?). It’s kind of an interesting experiment, but I’m skeptical it’s going to reach past the folks who have already converted to digital. Although maybe that’s enough?
On Wednesday morning, the retail giant announced its newest Kindle, and it’s even pricier than the Voyage. It’s called the Kindle Oasis, and it will set you back some $290. In return, you’ll get a device that Amazon has lovingly designed and crafted to appeal to the sort of people who view books as something worth cherishing. The Oasis is, in short, an e-reader for the book fetishist. . . .
Hearing [Amazon VP of Industrial Marketing Chris] Green talk about the Kindle Oasis is a lot like hearing Jony Ive wax poetic about the beauty and tactile appeal of the iPhone. “We’ve just kept pushing, refining, dialing in the details so that your experience becomes all about the story and not about the device.” For instance: The LEDs that backlight the Oasis have moved from the bottom of the screen to the side. That means that there are more of them and that each has less surface area to illuminate, because they’re firing horizontally rather than vertically. The upshot, Green concludes: The screen’s background, when illuminated, is now “a whiter white.” – Slate
Couple Hires Reputable Wedding Photographer, the Pics They Get Back Will Make Your Jaw Drop – Although I can’t find the original Facebook post with the pictures, the article linked above, plus several from Mothership, linked below, have enough photos to give you a sense of the whole. The photographer has since identified himself and apologized for the photos, after writing and deleting a ranty post on the now-viral collection of wedding photos so bad they’re almost great.
She and her new husband signed a contract with a “pretty reputable bridal shop” and their photographer in Singapore, she wrote on Facebook alongside 25 of their least favorite pictures from that day. After seeing the photographer’s portfolio and feeling good about it on the day of, they were shocked when the wedding pictures were objectively and hilariously bad. . . .
Originally, Mothership reported the photographer wrote an angry rant about the couple on his own Facebook, hitting back at them for picking the worst of 900 photos and trying to “spoil our reputation.” Chung Siew Goh removed said rant and posted again, identifying himself as the photographer and apologizing to the couple. He’s also shared Ying’s album on his personal Facebook page. – Cosmopolitan