Monday News: Google & bad marketing, what free speech?, comic book films, and mid-air wedding
How Google Analytics ruined marketing – Even if you aren’t in the business of marketing a product, Samuel Scott’s article on how Google Analytics changed marketing is worth a read. Not only does Scott argue that Google shifted the landscape to favor online rather than offline marketing, but he also claims that many online marketing “experts” don’t really understand marketing and have hopelessly mixed up and screwed up fundamental marketing concepts and terms. By way of example, Scott talks about a marketing campaign that would reach people who watch the television show “Friends:”
I could run an advertisement during an episode of “Friends.” I could pay NBC to have the coffee house hold an event that would feature my product in an episode. I could hire a “Friends” actor to appear in an infomercial that would air directly after an episode. And so on.
Now, none of this would be “television marketing” because “television marketing” is not a “thing.” “Television” is a marketing channel, not a marketing strategy. If I choose to advertise on television, “advertising” is the strategy, the advertisement itself is the content and “television” is the channel over which I transmit the advertisement.
In the same way, “Facebook marketing,” “social media marketing” and “content marketing” are not “things.” “Facebook” is a marketing channel. “Social media” is a collection of marketing channels. “Content” is a tactic, not a strategy. “Content” is produced in the execution of strategies such as advertising, SEO, generation of niche links and publicity. – Tech Crunch
Sheriff Raids House to Find Anonymous Blogger Who Called Him Corrupt – So this is chilling. A Louisiana police officer’s house was raided by a sheriff who insists that the officer is an anonymous blogger who has criticized him on a “watchdog” blog, using public records as sources. Not only does the officer deny that he is the blogger in question, but political speech is core when it comes to First Amendment protection.
“The law is very clear that somebody in their private capacity, on private time, on their own equipment, has a First Amendment right to post about things of public concern,” Marjorie Esman, director of the ACLU of Louisiana, told The Intercept.
Larpenter told WWL (TV): “If you’re gonna lie about me and make it under a fictitious name, I’m gonna come after you.”
Esman said the Sheriff and his deputies were forgetting something. “The laws that they’re sworn to uphold include the right to criticize and protest. Somehow there’s a piece in the training that leads to them missing that.” – The Intercept
50 Years Of Comic Book Movies Supercut – Wow, not only have I forgotten about more than a few of these movies, I think some of them should be forgotten altogether (Dick Tracy?!). Although it was fun to revisit movies like American Splendor and Hellboy.
To celebrate the 50th anniversary of Batman: The Movie, which starred Adam West (Family Guy) as the Caped Crusader and was released by 20th Century Fox in July of 1966, the YouTube channel, Moon Film, has put together a super-cut of 100 comic book movies over the past 50 years. – ComicBook.com
Man Proposes to Girlfriend Mid-Flight Then Surprises Her With Wedding – I can’t decide whether this was cute and romantic or a glorified elopement that will eventually make the bride feel cheated out of a planned wedding.
So with the help of Austrian Airlines, Bogner, 36, planned to not only propose but have a surprise wedding during their flight to Athens, Greece. Eiche’s best friend Petra kept the bride-to-be busy, while Bogner arranged their nuptials.
He secured an engagement ring, the wedding gown, the bridal bouquet, the wedding bands, a violinist and an officiant to perform the ceremony.
Eiche said she had no idea what was happening when she boarded her flight, thinking she was going on an average vacation and not her honeymoon, until she heard singing. – ABC News