Monday News: Facebook and Google’s massive traffic drive, Facebook tries to woo publishers, malware in ads, and audio of Beowulf in Old English
Consequences vary. Many great news brands today see their direct traffic — that is readers accessing deliberately the URL of the site — fall well below 50%. And the younger the media company (pure players, high-performing click machines such as BuzzFeed), the lower the proportion of direct access is – to the benefit of Facebook and Google for the most part. (As I write this, another window on my screen shows the internal report of a pure player news site: In August it only collected 11% in direct access, vs. 19% from Google and 24% from Facebook — and I’m told it wants to beef up it’s Facebook pipeline.) –Monday Note
I was in San Francisco a few weeks ago and bumped into an executive who works in mobile at Facebook. He wasn’t speaking for attribution, but he derided the approach that traditional publishers take to mobile devices, saying it made for an unpleasant user experience, hurt user engagement and crippled their efforts to make money in a smartphone world.
Facebook hopes it has a fix for all that. The company has been on something of a listening tour with publishers, discussing better ways to collaborate. The social network has been eager to help publishers do a better job of servicing readers in the News Feed, including improving their approach to mobile in a variety of ways. One possibility it mentioned was for publishers to simply send pages to Facebook that would live inside the social network’s mobile app and be hosted by its servers; that way, they would load quickly with ads that Facebook sells. The revenue would be shared. –New York Times
A team of security researchers at Proofpoint have reported that they have identified a “malvertisng” campaign which used ads displayed on high traffic sites to infect the computers of anyone who visited the site.
Malvertising attacks use online advertising channels to infiltrate malware into the computers of unsuspecting users by embedding malicious code within legitimate advertisements on trusted websites. There is no visible indication that the trusted site is compromised: simply by visiting a site, users can get infected via “drive-by download”. –The Digital Reader
As you can hear in the Beowulf reading above from The Telegraph, it’s a thick, consonant-rich language that may put you in mind of J.R.R. Tolkien’s elvish. The language arrived in Briton—previously inhabited by Celtic speakers—sometime in the fifth century, though whether the Anglo-Saxon invasion was a hostile takeover by Germanic mercenaries or a slow population drift that introduced a new ethnicity is a matter of some dispute. . . .
Beowulf is, of course, the oldest epic poem in English, written sometime between the 8th and early 11th century. It draws, however, not from British sources but from Danish myth, and is in fact set in Scandinavia. The title character, a hero of the Geats—or ancient Swedes—travels to Denmark to offer his services to the king and defeat the monster Grendel (and his mother). The product of a warrior culture, the poem shares much in common with the epics of Homer with its code of honor and praise of fighting prowess. –Open Culture