Monday News: Rise of shared accounts; Letter fossils; Indie Earnings
What few of those authors realized was that it was perfectly acceptable to assign up to 6 Kindle devices to one account and you can have a seemingly unending number of Kindle apps associated with any one account as well.
The sharing of accounts goes beyond books however and into video streams and probably music libraries. There are some limits to sharing. Amazon Prime, Hulu, and Spotify limits streaming of an episode or song to one user. If more than one user, even with the right credentials, accesses it, the stream will be frozen. A different song or video could be accessed, but not the same one simultaneously.
The Times reporter suggests that entertainment is a shared activity and that entertainment providers should find a way to leverage that. It is true that shared activities can prolong enjoyment of a “thing” far longer than the “thing” provides enjoyment. It can harden fandoms and deepen a consumer’s relationship with the product.
How much revenue is being lost through shared accounts is hard to say and from what I read, may not be knowable. NYTimes.com
While I said there hadn’t been a lot of change since my first report, earnings have increased somewhat, even for roughly the same number of months of availability. My current data shows average earnings of $8,200 for backlist titles with a median of $5,400 and an average of $12,750 for original titles with a median of $6,000. Again, this is for an average of 7.8 and 7 months’ availability, respectively. Especially notable is the increase in median earnings, since that controls somewhat for outliers that can skew the average figures. (In December, the median earnings were about $4K for backlist and $5K for original titles, so both increased by about a thousand dollars.) The range is still about the same as before, as no new respondents topped that high of $140,000 total earnings reported last time, but earnings in the five figure range seem to be much more common now. As before, these earnings are across all channels, and Amazon sales still dominate, though several authors this time around reported Apple sales increasing, and in a few cases at least equaling Amazon earnings.”
I think these numbers seem to point to a $15,000 advance being kind of the break even point for whether to go indie v. trad because the costs of a self published book (if you aren’t Hugh Howey who has his fans do the work for free) can be anywhere from $500 to $2000 for a polished product with an additional $1000-$2000 in modest publicity costs. Brenda Hiatt