Adobe Gives Their IP Away for Free

JanePublishing Newsfree-book / marketing1 Comments

In an interesting move, Adobe is giving away two major pieces of intellectual property away for free. Earlier this year, it released Premiere Express, an online video editor. Available at YouTube (known as YouTube Remixer), MTV.com and Photobucket, the video editor allows you to upload your video and use the program to cut the video, add transitions, and generally make your production more polished. (Note, use this program for Friday’s Lego video).

Another program in development is Photoshop Express which is a free online photo editor that serves as a compliment to Adobe Photoshop. Photoshop is one of the best photo editing programs on the market.

What I find fascinating is that Adobe is giving away these products and tools as a way to create brand loyalty for future consumers that currently can’t afford the $500+ versions, i.e., teens and college students. In the recent RT article, there was much ado about authors who were giving away their IP for free. Essentially, they are trying to do what Adobe, a successful international corporation is doing, create a following who will buy the product after getting a taste of how good it is for free.

Via Gizmodo.

Jane

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

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