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Posts Tagged ‘scratch-and-sniff’

Scratch and Sniff eBooks - Marketing Gone Wrong

By Jane • Aug 24th, 2007 • Category: Publishing News

Cafescribe is trying to make its ebooks more appealing by sending all purchasers a scratch and sniff sticker to place on their ebook reading device. The smells include old books and coffee. I admit to having my share of scratch and sniff stickers and minus the grape ones, they all smelled horrible. [...]