Random House Zogby International Survey of Readers Reveals and Confirms Buying/Reading Habits
By Jane • Jun 19th, 2008 • Category: Publishing NewsRandom House employed Zogby International to do a survey of over 8000 readers. Only 15% of the readership seems interested in ebooks which is good for the brick and mortar retailers. Other interesting tidbits:
Most readers buy by the cover (no surprise).
Nearly half of readers shop at independents.
66% percent of online purchasers buy from [...]

