Jun
19
Random House employed Zogby International to do a survey of over 8000 readers. Only 15% of the readership seems interested in ebooks which is good for the brick and mortar retailers. Other interesting tidbits:
Most readers buy by the cover (no surprise).
Nearly half of readers shop at independents.
66% percent of online purchasers buy from Amazon versus 10% from Barnes and Noble.
62% browse online for books with 31% depending on online reviews.
60% rely on suggestions of family and friends and 49% on book reviews.
The entire survey and results can be read here.
Via Teleread.
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