Archive for 'Market-Research'



Slow Publishing Times? Those Darn Humans!

The New York Times has an interesting article about technology and how it is helping many of us work smarter and faster in the workplace but for writers it just means a longer lag time between when they submit a book and when it finally gets published. Enter us humans. “We move too slowly and coupled with all of the noise on the internet it can take a long time for readers to get excited about a new book release. It takes a much different approach to marketing a book than it does a bar of soap.”

Via NYTimes

10 NYT Bestsellers= $3.5M Home

Judith McNaught’s League City, Texas home sold for $3.5M this month. She’s moving to Dallas to be closer to family. See, authors, what 10 NYT Bestsellers can do for you?

Do any of you remember in the late 80s, early 90s when RT used to have a monthly spread of some author’s palatial estate? Times have changed a bit. The NYT business section reported yesterday while Curtis Sittenfeld’s Prep sold 133,000 in hardcover and 329,000 on a $40,000 advance, Prep’s second novel, The Man of My Dreams has been a disappointment. To date, it has sold 36,000 copies in hardcover and 6,000 in paperback while the advance was several multiples of the Prep advance.

It doesn’t look like Sittenfeld is quite on the McNaught track. At least not yet.

One of the more interesting points in the NYT article was that publishers do little to no market research, depending solely on sales to determine what to buy, what to push, what to sell. We readers clearly see that as publishers pushed regency romances on …