May
29
Houghton Mifflin is setting up shop at BEA mimicking a bookstore. Inside, it will play videos of its authors and books that can be used by bookstores to promote author signings. I think that this is a great idea and would love to see book trailers and author interviews available for viewing at a bookstore. Imagine that you are in the romance aisle and a little flat screen on the end cap runs a number of video promotions. Can you imagine the sales that would generate?
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Open Threads at Dear Author. Want to know what new releases are out this month and what readers are excited about reading? Check out the threads below. 
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