Scratch and Sniff eBooks - Marketing Gone Wrong
By Jane • Aug 24th, 2007 • Category: Publishing NewsCafescribe is trying to make its ebooks more appealing by sending all purchasers a scratch and sniff sticker to place on their ebook reading device. The smells include old books and coffee. I admit to having my share of scratch and sniff stickers and minus the grape ones, they all smelled horrible. [...]
