Part One was the delivery of promises and Part Two was about the promise itself. Part Three is about the breaking of promises or what I like to think of as When Good Authors Go Bad. There are spoilers in the post below, so reader beware.
There was a lively discussion back in September about what constituted a promise from an author. I argued that authors, by their books, make implicit promises to readers. Readers buy into those promises and look for a similar evocative feel each time they pick up an author’s book. I believe this is why series are so successful. Authors did not like this pigeonholing of their writing skills and there are certainly authors whose brand or promise is to write different stories each time. Inevitably, though, the need for a brand remains. Angie W reported from the NJRW agent panel that agents are looking for authors who are actively seeking to create a brand for themselves.
Jill Monroe had a hilarious take on this. Apparently she refers to her book, Share the Darkness, as STD. It finally took one of her friends …
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