Filed under: Letters of Opinion, Misc
Part Two of the three part series on promises in romance. Part One was the delivery of promises and Part Two is about the promise itself. Part Three is about the breaking of promises or what I like to think of as When Good Authors Go Bad.
Branding is an important concept for a business person. A brand is not the author name, logo, marketing package, or label. “A brand serves to create associations and expectations among products made by a producer.” (Wikipedia). Essentially, a brand is the promise an author or publisher makes to the reader through the books themselves. As a reader, I have associations and expectations of authors and publishers. It is the brand of an author or publisher that drives my buying decisions and the buying decisions of many other people.
Romance publishers create associations and expectations or “promises” to readers that they will publish romances first and foremost. On the back of a 1986 Jayne Ann Krentz category book, I found the following:
What the press says about Harlequin romance fiction..
“When it comes to romantic novels… Harlequin is the indisputable …
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