Audible Tries to Tap Into Youth Market
By Jane • Apr 30th, 2008 • Category: Publishing NewsAudio book sales were down by 5.7% in February according to the AAP but up overall by 5.6%. Audible is trying to increase its market by reaching out to kids. According to an AP article, 1/3 of all youth have an ipod or some other mp3 player. The goal is to reach [...]
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