Sony launched a new Reader last week. Sony is keeping it’s “entry-level” model, the PRS 505, and adding the up market PRS 700. The PRS505 has a 6″ eink screen and sells for $299. The PRS700 has a 6″ eink touch screen and integrated front light and sells for $399. The Kindle has a 6″ eink screen, a keyboard, and cellular access to the internet and sells for $399. The Cybook has a 6″ eink screen and sells for $369.00. IRex introduced its newest model and instead of being smaller and less expensive than its original, its larger and more expensive at 10.2″ for the screen and $799 for the price.
What’s consistent about all these eink ebook readers? The price. There is no real entry level ebook reader. The longer that I pay attention to the publishing market, the more convinced I am that cost is hugely important, particularly when you are selling a single function device. I know that e-ink readers are in their early stages but ebook readers are not. Ebook readers were …



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