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	<title>Comments on: Why eBook Readers Won&#8217;t Reduce Sales</title>
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	<description>Book reviews, industry news, and commentary from a reader's point of view</description>
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		<title>By: The Daily Square - People Get Ready Edition &#124; Booksquare</title>
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		<dc:creator>The Daily Square - People Get Ready Edition &#124; Booksquare</dc:creator>
		<pubDate>Wed, 05 Nov 2008 15:09:24 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-179129</guid>
		<description>[...] Why eBook Readers Won?t Reduce SalesDear Author&#8217;s Jane argues a point we&#8217;ve had in our &quot;gotta write about this queue&quot; for a while: the idea that ebooks won&#8217;t reduce impulse purchases. [...]</description>
		<content:encoded><![CDATA[<p>[...] Why eBook Readers Won?t Reduce SalesDear Author&#8217;s Jane argues a point we&#8217;ve had in our &quot;gotta write about this queue&quot; for a while: the idea that ebooks won&#8217;t reduce impulse purchases. [...]</p>
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		<title>By: The Great Geek Manual &#187; Geek Media Round-Up: November 4, 2008</title>
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		<dc:creator>The Great Geek Manual &#187; Geek Media Round-Up: November 4, 2008</dc:creator>
		<pubDate>Wed, 05 Nov 2008 12:44:32 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-179120</guid>
		<description>[...] Amazon&#8217;s Kindle reduce book sales or won&#8217;t it? Experts disagree, but in any case, reader should begin to benefit from the availability of their [...]</description>
		<content:encoded><![CDATA[<p>[...] Amazon&#8217;s Kindle reduce book sales or won&#8217;t it? Experts disagree, but in any case, reader should begin to benefit from the availability of their [...]</p>
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		<title>By: SonomaLass</title>
		<link>http://dearauthor.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fdearauthor.com%2Fwordpress%2F2008%2F11%2F02%2Fwhy-ebook-readers-wont-reduce-sales%2F&amp;seed_title=Why+eBook+Readers+Won%26%238217%3Bt+Reduce+Sales/comment-page-1/#comment-178930</link>
		<dc:creator>SonomaLass</dc:creator>
		<pubDate>Tue, 04 Nov 2008 05:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-178930</guid>
		<description>I agree that browsing on line, whether for paper books or ebooks, is all TOO easy.  There are&quot;if you like this&quot; or &quot;people who bought this also bought&quot; features on most of the sites where I shop, and it is difficult not to click.  Free  shipping for larger purchases is a big lure too -- I&#039;d rather spend $8 to get another book than $5 to ship the ones already in my cart.

I would probably go crazy with the instant gratification factor of the Kindle.  Knowing I have to wait a few days for a book I see on line gives me pause, and I can consider whether I could get it from the library instead.</description>
		<content:encoded><![CDATA[<p>I agree that browsing on line, whether for paper books or ebooks, is all TOO easy.  There are&#8221;if you like this&#8221; or &#8220;people who bought this also bought&#8221; features on most of the sites where I shop, and it is difficult not to click.  Free  shipping for larger purchases is a big lure too &#8212; I&#8217;d rather spend $8 to get another book than $5 to ship the ones already in my cart.</p>
<p>I would probably go crazy with the instant gratification factor of the Kindle.  Knowing I have to wait a few days for a book I see on line gives me pause, and I can consider whether I could get it from the library instead.</p>
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		<title>By: cecilia</title>
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		<dc:creator>cecilia</dc:creator>
		<pubDate>Mon, 03 Nov 2008 23:46:31 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-178912</guid>
		<description>&lt;blockquote&gt; IMO, most online print sales are deliberate — you have a list of books, you go online, enter titles, buy books. Not so much room for impulse there.&lt;/blockquote&gt;



Much of my online purchases (whether e-book or tree-book) start with Amazon recommendations - as in, I&#039;m bored, so I&#039;ll see if there&#039;s anything new in that list, and then buy (though not usually from Amazon). I think lots of online stores offer just as much opportunity for browsing as a bricks-and-mortar store. And since I hate going to the mall, I rarely browse there, especially since it&#039;s so unlikely they&#039;ll have everything I might want in stock.</description>
		<content:encoded><![CDATA[<blockquote><p> IMO, most online print sales are deliberate — you have a list of books, you go online, enter titles, buy books. Not so much room for impulse there.</p></blockquote>
<p>Much of my online purchases (whether e-book or tree-book) start with Amazon recommendations &#8211; as in, I&#8217;m bored, so I&#8217;ll see if there&#8217;s anything new in that list, and then buy (though not usually from Amazon). I think lots of online stores offer just as much opportunity for browsing as a bricks-and-mortar store. And since I hate going to the mall, I rarely browse there, especially since it&#8217;s so unlikely they&#8217;ll have everything I might want in stock.</p>
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		<title>By: Karen Templeton</title>
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		<dc:creator>Karen Templeton</dc:creator>
		<pubDate>Mon, 03 Nov 2008 17:24:02 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-178883</guid>
		<description>LOL, Sabrina -- that&#039;s true. Been known to go to bn.com looking for a book or two, only to add a book or two to get the free shipping. The difference is, in my case, I know at the outset I&#039;m gonna buy $25 worth of books to get that free shipping. So while the purchases themselves might not be completely preplanned, the decision to spend that 25 bucks is. ;-)

As opposed to wandering down the book aisle at Sam&#039;s or Walmart and having books just happen to fall into my cart...</description>
		<content:encoded><![CDATA[<p>LOL, Sabrina &#8212; that&#8217;s true. Been known to go to bn.com looking for a book or two, only to add a book or two to get the free shipping. The difference is, in my case, I know at the outset I&#8217;m gonna buy $25 worth of books to get that free shipping. So while the purchases themselves might not be completely preplanned, the decision to spend that 25 bucks is. ;-)</p>
<p>As opposed to wandering down the book aisle at Sam&#8217;s or Walmart and having books just happen to fall into my cart&#8230;</p>
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		<title>By: Kay Sisk</title>
		<link>http://dearauthor.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fdearauthor.com%2Fwordpress%2F2008%2F11%2F02%2Fwhy-ebook-readers-wont-reduce-sales%2F&amp;seed_title=Why+eBook+Readers+Won%26%238217%3Bt+Reduce+Sales/comment-page-1/#comment-178875</link>
		<dc:creator>Kay Sisk</dc:creator>
		<pubDate>Mon, 03 Nov 2008 15:28:24 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-178875</guid>
		<description>Even as an ebook author, I don&#039;t see print sales falling off the slippery slope. An ebook sitting on a Kindle can&#039;t be shared, so there goes my friend and I buying the newest hardcover from a favored author, passing it around, and then donating it to the library. Also, I&#039;ll be stockpiling children&#039;s books for my grandchildren and the sheer pleasure of sitting down with them to slowly turn the pages and share the wonder.</description>
		<content:encoded><![CDATA[<p>Even as an ebook author, I don&#8217;t see print sales falling off the slippery slope. An ebook sitting on a Kindle can&#8217;t be shared, so there goes my friend and I buying the newest hardcover from a favored author, passing it around, and then donating it to the library. Also, I&#8217;ll be stockpiling children&#8217;s books for my grandchildren and the sheer pleasure of sitting down with them to slowly turn the pages and share the wonder.</p>
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		<title>By: Are E-books and industry killer?</title>
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		<dc:creator>Are E-books and industry killer?</dc:creator>
		<pubDate>Mon, 03 Nov 2008 14:36:19 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-178871</guid>
		<description>[...] can&#8217;t bring myself to believe almost any of the arguments in his piece. sf signal links to an excellent rebuttal with anecdotal evidence to the contrary. Even more interesting is the reminder that tons of books [...]</description>
		<content:encoded><![CDATA[<p>[...] can&#8217;t bring myself to believe almost any of the arguments in his piece. sf signal links to an excellent rebuttal with anecdotal evidence to the contrary. Even more interesting is the reminder that tons of books [...]</p>
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		<title>By: Sabrina Jeffries</title>
		<link>http://dearauthor.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fdearauthor.com%2Fwordpress%2F2008%2F11%2F02%2Fwhy-ebook-readers-wont-reduce-sales%2F&amp;seed_title=Why+eBook+Readers+Won%26%238217%3Bt+Reduce+Sales/comment-page-1/#comment-178867</link>
		<dc:creator>Sabrina Jeffries</dc:creator>
		<pubDate>Mon, 03 Nov 2008 14:23:57 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-178867</guid>
		<description>I don&#039;t know, Karen, I&#039;ve been known to impulse buy with print online, mainly because of the shipping policies. If I want only two print books, but I can get free shipping by buying three or something like that, I&#039;ll certainly buy another book. I mean I&#039;d rather have SOMETHING for my money. Also, the process of buying requires an act of will, but once I&#039;ve made the decision to buy, I tend to buy in batches. I tell myself, &quot;As long as I&#039;m in there...&quot;

But maybe that&#039;s just the way I think.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know, Karen, I&#8217;ve been known to impulse buy with print online, mainly because of the shipping policies. If I want only two print books, but I can get free shipping by buying three or something like that, I&#8217;ll certainly buy another book. I mean I&#8217;d rather have SOMETHING for my money. Also, the process of buying requires an act of will, but once I&#8217;ve made the decision to buy, I tend to buy in batches. I tell myself, &#8220;As long as I&#8217;m in there&#8230;&#8221;</p>
<p>But maybe that&#8217;s just the way I think.</p>
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		<title>By: Karen Templeton</title>
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		<dc:creator>Karen Templeton</dc:creator>
		<pubDate>Mon, 03 Nov 2008 05:11:08 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-178853</guid>
		<description>Seems to me it would be a bit of a wash, actually.

Print book sales have historically relied on impulse buys at point of purchase -- online sales still don&#039;t account for a huge percentage of print numbers, since that model doesn&#039;t allow for the same sort of browsing experience as wandering through a brick-and-mortar store, or &quot;just happening&quot; to toss a book or three into your cart with the Tide and the frozen vegies. IMO, most online &lt;em&gt;print&lt;/em&gt; sales are deliberate -- you have a list of books, you go online, enter titles, buy books. Not so much room for impulse there.

Ebooks are another matter entirely, inextricably wedded to the online experience. Those readers are far more apt to browse online, tossing ebooks into their &quot;carts&quot; with the same gleeful abandon as the print book diehard tosses Harlequins and Avons into hers.  The Kindle and its ilk only make those gottahaveitnow purchases even easier.

Truthfully, even with the Kindle, I think we&#039;re in for a fairly long transitional period as we switch from primarily paper to primarily digital, for all the reasons discussed here and elsewhere. However, I&#039;m not sure why an &lt;em&gt;additional&lt;/em&gt; means of reading books would &lt;em&gt;decrease &lt;/em&gt;overall sales. If anything, if a book is available in both Kindle edition and print, it should increase sales, especially from those readers who&#039;re into it for the convenience factor, anyway. How it could be seen as a threat is beyond me.

The larger, more successful epublishers have realized they need both print &lt;em&gt;and&lt;/em&gt; e-formats to maximize sales, by giving readers more options; so the only way I would see sales slipping would be for publishers to abandon print altogether in favor of going all digital. That, at present, would be the bad idea to end all bad ideas. But perhaps the Kindle is the device to finally take the e-revolution from niche to mainstream?

The next few years should be very telling.</description>
		<content:encoded><![CDATA[<p>Seems to me it would be a bit of a wash, actually.</p>
<p>Print book sales have historically relied on impulse buys at point of purchase &#8212; online sales still don&#8217;t account for a huge percentage of print numbers, since that model doesn&#8217;t allow for the same sort of browsing experience as wandering through a brick-and-mortar store, or &#8220;just happening&#8221; to toss a book or three into your cart with the Tide and the frozen vegies. IMO, most online <em>print</em> sales are deliberate &#8212; you have a list of books, you go online, enter titles, buy books. Not so much room for impulse there.</p>
<p>Ebooks are another matter entirely, inextricably wedded to the online experience. Those readers are far more apt to browse online, tossing ebooks into their &#8220;carts&#8221; with the same gleeful abandon as the print book diehard tosses Harlequins and Avons into hers.  The Kindle and its ilk only make those gottahaveitnow purchases even easier.</p>
<p>Truthfully, even with the Kindle, I think we&#8217;re in for a fairly long transitional period as we switch from primarily paper to primarily digital, for all the reasons discussed here and elsewhere. However, I&#8217;m not sure why an <em>additional</em> means of reading books would <em>decrease </em>overall sales. If anything, if a book is available in both Kindle edition and print, it should increase sales, especially from those readers who&#8217;re into it for the convenience factor, anyway. How it could be seen as a threat is beyond me.</p>
<p>The larger, more successful epublishers have realized they need both print <em>and</em> e-formats to maximize sales, by giving readers more options; so the only way I would see sales slipping would be for publishers to abandon print altogether in favor of going all digital. That, at present, would be the bad idea to end all bad ideas. But perhaps the Kindle is the device to finally take the e-revolution from niche to mainstream?</p>
<p>The next few years should be very telling.</p>
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		<title>By: Sabrina Jeffries</title>
		<link>http://dearauthor.com/feeder/?FeederAction=clicked&amp;feed=Articles+%28RSS2%29&amp;seed=http%3A%2F%2Fdearauthor.com%2Fwordpress%2F2008%2F11%2F02%2Fwhy-ebook-readers-wont-reduce-sales%2F&amp;seed_title=Why+eBook+Readers+Won%26%238217%3Bt+Reduce+Sales/comment-page-1/#comment-178852</link>
		<dc:creator>Sabrina Jeffries</dc:creator>
		<pubDate>Mon, 03 Nov 2008 04:49:03 +0000</pubDate>
		<guid isPermaLink="false">http://dearauthor.com/wordpress/?p=7341#comment-178852</guid>
		<description>I&#039;m with you, Jane--Esposito&#039;s argument is absurd. Impulse buying often occurs MORE online because purchasing is so EASY. I&#039;ve been known to pick up a book in a bookstore, carry it around with me, and talk myself out of buying it before I reach the register. I seldom do that online. I don&#039;t get the chance to change my mind. That stuff just sails right out of my shopping cart as if by magic!  Too bad the bills don&#039;t get paid as if by magic. 

But then I&#039;ve never understood the doomsday people who say that e-readers signal the end to books.</description>
		<content:encoded><![CDATA[<p>I&#8217;m with you, Jane&#8211;Esposito&#8217;s argument is absurd. Impulse buying often occurs MORE online because purchasing is so EASY. I&#8217;ve been known to pick up a book in a bookstore, carry it around with me, and talk myself out of buying it before I reach the register. I seldom do that online. I don&#8217;t get the chance to change my mind. That stuff just sails right out of my shopping cart as if by magic!  Too bad the bills don&#8217;t get paid as if by magic. </p>
<p>But then I&#8217;ve never understood the doomsday people who say that e-readers signal the end to books.</p>
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