Sep
13
2007
image from jdawg.
Sony has a new ad campaign presumably to stir excitement about the next generation of Sony Readers likely to debut this fall. It’s slogan is “Sexier than a Librarian.” Now having seen SuperLibrarian, Wendy, in her slinky black halter dress this summer, I can certainly say that no electronic device is sexier than she. Maybe Sony shouldn’t insult those individuals who are encouraging reading because isn’t that what Sony wants? More readers? and less pissed off Librarians?
Since it seems like the week of Re-Rewrites, let’s help Sony think of a better slogan. My selections:
- Sexier than the Kindle
- Sexier than Harlequin’s ad featuring the woman with pot holders
- Sexier than your left foot (but not the right one, that’s Hot)
- Speaking of “that’s hot”, Sexier than a Washed up Pop Star
- Sexier than the Playstation
- Sexier than the Guys Who Created the Playstation
- Sexier than the Guys Who Created the Reader
- Sexier than your shirt
Your turn, ladies and librarians.
Sexier than the dumbass who created the “Sexier than a librarian” campaign.
(For damn sure) Sexier than Fabio.
Dude, forget the words. What’s with that backdrop? It lacks just as much imagination as the slogan.
Here’s my attempt:
“Because readers are sexy.”
I’m not feeling the ad genius right now, but then again, neither were they when they wrote this.
Or how about “Because reading is sexy”? Or “Nothing’s sexier than reading . . . except the Sony Reader,” or “Nothing’s sexier than reading . . . except doing it on the Sony Reader”?
Sexier than Derek Zoolander!
Paris Hilton never reached pop star level. Unless you mean Britney…
Sorry. Forgot to add the why for DZ.
Because “at the Derek Zoolander Center For Children Who Can’t Read Good And Wanna Learn To Do Other Stuff Good Too, we teach you that there’s more to life than being really, really good looking.”
I love that movie.
Hmm. I took that to mean librarians *are* sexy, so the Sony Reader is achieving something by surpassing their sexiness quotient.
But okay, slogans. “The Sony Reader. Too sexy for your shirt.” Unless it’s not pocket sized in which case…”Is that your Sony Reader or are you happy to see me?”
I took it that way too:
Librarians = sexy.
Sony Reader = more sexy even than that.
It’s just a dang OVERPRICED grey scale non-touch screen with very little memory and some chintzy plastic buttons. A prehistoric refresh rate that reminds me of a Commodore CPM green screen.
55.00 to get a 2 gig card for the dang thing.
I am sorry but the non-touch screen just seemed silly in this day and age of the iPhone.
Oh and they have a whole BART station walls, stairs, poles, covered in this advert I pass through everyday.
I, too, have witnessed the hotness that is SuperLibrarian. And no measly handheld device could come close to comparison.
Teddy, did you say NON-TOUCH? Oh, that’s just plain inexcusable. It really irks me that they can have absolutely amazing whizz-bangs for their domestic market, but the international market always seems to get the dregs. There’s a cultural mindset here I’m not liking too much.
And I’m still holding out on my opinion of their CEO, Sir Howard Stringer. Yeah, okay, he can swim with the sharks at TV networks, but he’s still yet to impress me as CEO of Sony. I’m sick of marketing/publicity chumps heading up technical companies.
Jane and Sherry – your checks are in the mail ;-)
Picking on the librarian stereotype is shooting fish in a barrel – you’d think their marketing department could have come up with something better. My suggestion? Sony Reader, Your Bedroom Just Got Sexier.
So easy a caveman can do it.
Maybe librarians will get their own show from this, too.
My son used to work in the Geek Squad, right next to a sign that read, “Why deal with your broken computer yourself? It’s not like we can get a date.” This, my friends, is GEEK HUMOR.
Sexier than your mom…
Sexier than a paperback.
Sexier than this ad. No, really.
lol
~~Becka
In the words of the imitable Weird Al: “Never had a date/That you couldn’t inflate”
[...] week, there was an ad by Sony for the new Sony Reader that read “Sony. Sexier than a Librarian.” Today, Angela James [...]