Bookstores Buoyed by Harry Potter But Future Looks Grim
By Jane • Aug 30th, 2007 • Category: Publishing News • •Borders, Barnes and Noble, and Books a Million (BAMM) all experienced profitable quarters due to the scads of people buying Harry Potter books.
Borders
Sales in the quarter ending in August 2007 rose 10.4%.
Excluding the sales of Harry Potter, the same store sales for Borders showed only a 0.4% increase compared to the previous year sales. With the Harry Potter sales, Borders sales were up 9.7%.
Via ShelfAwareness.
Barnes and Noble
Earnings for Barnes and Noble rose 9% on the spine of Harry Potter and the Deathly Hallows. Excluding the sales of Harry Potter, Barnes and Noble had a same store sales increase of 1 percent.
Barnes and Noble expects to have a loss of 6 cents to 10 cents per share in the upcoming quarter given that same store sales growth is flat (or nearly so).
Via MSNBC.
Bamm
Books a Million experienced a 9.6% rise in net sales with a 6.6% gain in same store sales. I could not find an article that parsed out what the gain would have been without Harry Potter but given the Borders and Barnes and Noble results, I would suspect that most of the growth was due to Harry Potter.
Via Stockhouse.
*the same store sales is an important measurement because it measures growth within existing stores instead of counting for new store growth
Jane is a long time romance reader whose passion is, you guessed it, reading. Jane also does not like to talk about herself in the third person, but apparently this is the way that this biography thing works (although in a true biography, someone else would be writing this blurb). Anyway, currently Jane loves urban fantasy authors Patricia Briggs and Ilona Andrews. She's really excited about this year's crop of historicals including Joanna Bourne's The Spymaster's Lady and Sherry Thomas' Private Arrangements and the upcoming Loretta Chase Her Scandalous Ways.
She's looking for a good contemporary author. Email her with a recommendation!
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I suspect that marketing is going to do their best to create a ‘new’ Harry Potter phenomenon with some other author to keep the trend going.
Whether or not they can do that remains to be seen. It’ll be interesting to watch, though.
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