Scratch and Sniff eBooks - Marketing Gone Wrong
By Jane • Aug 24th, 2007 • Category: Publishing News • •
Cafescribe is trying to make its ebooks more appealing by sending all purchasers a scratch and sniff sticker to place on their ebook reading device. The smells include old books and coffee. I admit to having my share of scratch and sniff stickers and minus the grape ones, they all smelled horrible. Plus, who wants to clutter up their ebook reader with a bunch of stickers? Is this like the bumper now? Or has Cafescribe too many fond memories of the Trapper Keeper?
Via Endgadget.
Jane is a long time romance reader whose passion is, you guessed it, reading. Jane also does not like to talk about herself in the third person, but apparently this is the way that this biography thing works (although in a true biography, someone else would be writing this blurb). Anyway, currently Jane loves urban fantasy authors Patricia Briggs and Ilona Andrews. She's really excited about this year's crop of historicals including Joanna Bourne's The Spymaster's Lady and Sherry Thomas' Private Arrangements and the upcoming Loretta Chase Her Scandalous Ways.
She's looking for a good contemporary author. Email her with a recommendation!
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And the sticker looses its omph rather quickly. No thank you…I’ll put a cup of hot chocolate in front of me if that’s what I want :-)