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Scratch and Sniff eBooks – Marketing Gone Wrong

cafescribe.jpgCafescribe is trying to make its ebooks more appealing by sending all purchasers a scratch and sniff sticker to place on their ebook reading device. The smells include old books and coffee. I admit to having my share of scratch and sniff stickers and minus the grape ones, they all smelled horrible. Plus, who wants to clutter up their ebook reader with a bunch of stickers? Is this like the bumper now? Or has Cafescribe too many fond memories of the Trapper Keeper?

Via Endgadget.

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JaneJane is a long time romance reader whose passion is, you guessed it, reading. She's currently loving contemporary authors like Sarah Mayberry and Kristan Higgins but her first love will always be the historical. Some of her old time favorites are Amanda Quick and Johanna Lindsey and some of the new favorites are Sherry Thomas, Joanna Bourne and Claudia Dain. Email this author | All posts by Jane

One comment to “Scratch and Sniff eBooks – Marketing Gone Wrong”

  1. 1

    And the sticker looses its omph rather quickly. No thank you…I’ll put a cup of hot chocolate in front of me if that’s what I want :-)

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