Multi Media Bookstore Experience
29. May, 2007 | by Jane |
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Houghton Mifflin is setting up shop at BEA mimicking a bookstore. Inside, it will play videos of its authors and books that can be used by bookstores to promote author signings. I think that this is a great idea and would love to see book trailers and author interviews available for viewing at a bookstore. Imagine that you are in the romance aisle and a little flat screen on the end cap runs a number of video promotions. Can you imagine the sales that would generate?
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E gad, no! Imagine the noise it would generate!
Maybe I’m just too old for certain aspects of this new-fangled technology*, but I don’t get the point in video/trailers about books! It’s all flash and no story! Like buying a book for the cover. Eek.
I hardly ever go to brick-and-mortar bookstores any more, but when I do, I love the smell of the books, the feel of the books, the look of the books…I do not want to have to deal with commercials about books!
*That’s fairly tongue-in-cheek, by the way. I’m the one always pushing ebooks on my reading friends. I show them my eBookwise. I show them my PDA. I tell them to run over to Borders and check out the Sony reader. I love gadgets. But when it comes to the more ADD facets of technology – the MySpace “friend-me” and book trailers and 3D art and flash intros – I just don’t get the appeal.