Multi Media Bookstore Experience
By Jane • May 29th, 2007 • Category: Publishing News • •Houghton Mifflin is setting up shop at BEA mimicking a bookstore. Inside, it will play videos of its authors and books that can be used by bookstores to promote author signings. I think that this is a great idea and would love to see book trailers and author interviews available for viewing at a bookstore. Imagine that you are in the romance aisle and a little flat screen on the end cap runs a number of video promotions. Can you imagine the sales that would generate?
Jane is a long time romance reader whose passion is, you guessed it, reading. Jane also does not like to talk about herself in the third person, but apparently this is the way that this biography thing works (although in a true biography, someone else would be writing this blurb). Anyway, currently Jane loves urban fantasy authors Patricia Briggs and Ilona Andrews. She's really excited about this year's crop of historicals including Joanna Bourne's The Spymaster's Lady and Sherry Thomas' Private Arrangements and the upcoming Loretta Chase Her Scandalous Ways.
She's looking for a good contemporary author. Email her with a recommendation!
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E gad, no! Imagine the noise it would generate!
Maybe I’m just too old for certain aspects of this new-fangled technology*, but I don’t get the point in video/trailers about books! It’s all flash and no story! Like buying a book for the cover. Eek.
I hardly ever go to brick-and-mortar bookstores any more, but when I do, I love the smell of the books, the feel of the books, the look of the books…I do not want to have to deal with commercials about books!
*That’s fairly tongue-in-cheek, by the way. I’m the one always pushing ebooks on my reading friends. I show them my eBookwise. I show them my PDA. I tell them to run over to Borders and check out the Sony reader. I love gadgets. But when it comes to the more ADD facets of technology - the MySpace “friend-me” and book trailers and 3D art and flash intros - I just don’t get the appeal.