Harper Collins to pay attention to the Baby Boomers
By Jane • Nov 29th, 2006 • Category: Publishing News • •Remember the Harris Interactive study which reported that Baby Boomers were feeling left out of the TV market. In a small nod toward baby boomers, HarperCollins is releasing its large-print titles with the debut of HarperLuxe. HarperLux will feature 14 point font (compare to the 16 point font used in large print titles) and a new crisp design. The price of the book will be the same as a hardcover although it will be a trade paperback. (I suspect this is because of the printing costs, according to one article I read, you do not get economies of scale with paper. The more pages in a book, the more expensive). The plan is to do 100 titles per year, branching out from the traditional fiction bestsellers to nonfiction and other works that might appeal to baby boomers (can you say ROMANCE?).
HarperLuxe reports that the major market will be online retailers.
Jane is a long time romance reader whose passion is, you guessed it, reading. Jane also does not like to talk about herself in the third person, but apparently this is the way that this biography thing works (although in a true biography, someone else would be writing this blurb). Anyway, currently Jane loves urban fantasy authors Patricia Briggs and Ilona Andrews. She's really excited about this year's crop of historicals including Joanna Bourne's The Spymaster's Lady and Sherry Thomas' Private Arrangements and the upcoming Loretta Chase Her Scandalous Ways.
She's looking for a good contemporary author. Email her with a recommendation!
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