Jun 19 2008
Random House Zogby International Survey of Readers Reveals and Confirms Buying/Reading Habits
Random House employed Zogby International to do a survey of over 8000 readers. Only 15% of the readership seems interested in ebooks which is good for the brick and mortar retailers. Other interesting tidbits: Most readers buy by the cover (no surprise). Nearly half of readers shop at independents. 66% percent of online purchasers buy [...]
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