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Thursday News: Astroturfing or Reader Word of Mouth

Thursday News: Astroturfing or Reader Word of Mouth

Penguin Tests Social Reading Rewards ProgramPenguin has launched a program to drive more reviews and online discussion of their books. Through “First to Read”, a reader can gain access to advanced reader copies. The program is run on a rewards system (or gamification) wherein points are earned for activities.

Members may earn points by engaging on the Program Site in a number of ways, including but not limited to visiting the site, requesting advance galleys, reading excerpts or advance galleys, writing reviews, sharing content about the books featured on the site on social media platforms such as Facebook and Twitter, and participating in surveys.  Should you be selected and given access to download a galley, you are not required to review the book. However, members who participate on the site improve their chances of having access to future Rewards.

I joined but there was no indication how many “points” you would need to make sure you could get a copy. There were only 15 available for Julie Garwood’s Hot Shot but 50 copies of Tara Sue Me’s The Dominant. First to Read

“So a street team who promises to go out and talk about your books, sharing their enthusiasm, can be invaluable. Street teams are generally paid back with promotional materials and a higher level of access to the author (who is, of course, deeply grateful for the help)!” Beyond Her Book

and

Communities that quickly become fast friends. For every mission completed, members receive points. At certain key point levels, members win awesome rewards from the author. The rewards are a way for the author to express her appreciation for the member’s hard work and passion on her behalf.” Beyond Her Book

Anyway, I’ll leave you with this:

Dear Author

Monday News: Fan wars and Amazon’s attempt to disrupt cloud storage

Amazon’s competitors think customers are using Amazon’s cloud “to experiment,” said Jason Mendenhall, the vice president for cloud at Switch Communications, which runs one of the biggest facilities on the planet to host the computers that power the cloud. But already the interface for connecting to Amazon’s cloud is becoming a sort of de facto standard in the cloud community, because so many programmers know it. And with the growth of startups that started on Amazon, how long will it be until the “low end” cloud provider is creeping further and further up the value chain, just as “cheap” Japanese automobiles did in the US after their first, humble introduction in the 1950s?

And, unlike books and movies, cloud storage is making money for Amazon. “In the slides accompanying Amazon’s latest earnings report, one chart indicates that revenue from “Amazon Web Services, Advertising Services, and Co-branded Credit Cards” totaled $750 million in the first three months of 2013.” 

The first commenter, Courtney, writes “HOW DARE YOU EVEN COMPARE SHITTY ASS STEPHANIE MEYER TO THE QUALITY WORK THAT IS ANNE RICE HOW DARE YOU!!!!!!!!!!!!!!!! YOU FUCKING HAG, I HOPE YOU GET HERPES”

And Jose “My dear: Even if you dont like a book i dont get why you have to destroy it, Nazi memories perhaps?”

When Miss Articulate suggests a less ad hominem attack might be more helpful, another commenter takes the disingenuous route “It’s merely stating that destroying books is one of the things Nazis did, why get so personal?”