May 1 2013
The coming era of ‘on-demand’ marketing – Don Linn tweeted this link out. The article describes the movement toward on demand access by consumers to all things and how marketing has to evolve to meet that. For businesses that rely on brick and mortar stores, this line may be chilling: An executive of one major(…)
Apr 1 2013
E-book Sales Bolster Publishers’ Bottom Lines – While the adoption of ebooks isn’t providing a one to one replacement of the loss of physical book sales, PW reports that none of the Big 5 publishers had a margin of less than 9% in 2012. Higher sales of ebooks was creating a higher margin. You’ll want(…)
Mar 10 2013
In a recent Wall Street Journal article (1) it was noted that books by 60 self published authors have been acquired by traditional publishers. 2012 was definitely the year of the self published author from E.L. James to Tammara Weber to Colleen Hoover. While there are some bloggers who are resistant to reviewing self published(…)
Sep 14 2012
News was kind of sparse yesterday so I present to you this awesome advertisement. Press [cc] in the bottom bar to get the English subtitles LeBron, Reading And How Books Can Benefit A Pro Athlete – Dan Grunfield writes an essay for SBNation about the value of reading for athletes. (He’s Team Gale by the(…)
Jan 17 2012
As more authors bypass traditional publishing to bring their products directly to the consumer, the greater the risk is to the reader that she wastes her money (albeit a low amount of it) and her time (possibly more precious) on a sub standard product. The benefit of a book that is published by an(…)
May 19 2010
In the movie Avatar (which I’ve watched, unfortunately, about 7 times now because my daughter is addicted to it), there is a phenomenon called the Flux Vortex. The Flux Vortex affects the navigation systems of airborne equipment. Once a mechanical flying object is within the Flux Vortex, the pilot must rely on their eyes, ears,(…)
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Berkley Fall Giveaway
Author DeborahAnne MacGillivray Harasses Amazon Reader
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