Wednesday News: Amazon’s endgame, creativity considered, Rowling’s new Galbraith mystery, and Candy Crush tries to crush its competition

Wednesday News: Amazon’s endgame, creativity considered, Rowling’s new Galbraith mystery, and...

Bezos originally thought of calling his company Relentless.com—that U.R.L. still takes you to Amazon’s site—before adopting the name of the world’s largest river by volume. (If Bezos were a reader of classic American fiction, he might have hit upon Octopus.com.) Amazon’s shape-shifting, engulfing quality, its tentacles extending in all directions, makes it unusual even in the tech industry, where rapid growth, not profitability, is the measure of success. Amazon is not just the “Everything Store,” to quote the title of Brad Stone’s rich chronicle of Bezos and his company; it’s more like the Everything. What remains constant is ambition, and the search for new things to be ambitious about. –The New Yorker

“A lot of times ideas will turn up when you’re doing something else. And, most of all, ideas come from confluence — they come from two things flowing together. They come, essentially, from daydreaming.” –Brain Pickings

Ransom alleges that King purchased the rights to a game called Candy Crusher, which allows them to challenge his own trademark containing Candy. According to the US Patent office, the Candy Crusher trademark is still held by Harrier Software, but this could be referring to a separate filing. Ransom provides a link to his own trademark opposition paperwork, which have gone back and forth with King, for the past year. –Gamespot