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Wednesday News: Amazon targeted; Pay what you will; Build guns in...

“The service, called Wal-Mart To Go, is a trial run for the holidays that lets customers order specific items and gifts, which can then be sent to their homes or offices that same day. Orders have to be made by noon, and there is a charge of $10 with no minimum order requirement.”Mobile – CNET News

But monitoring whether people make their own guns on a 3-D printer is going to be impossible, barring sticking an A.T.F. agent in every home. It’s also hopeless to try to build a technology into these printers that prevents people from printing a gun. One project mentioned in Mr. Wilson’s video, called the RepRap printer, will be capable of replicating itself by printing other 3-D printers.

After committing a crime with a printed weapon, a person could simply melt down the plastic and reprint it as something as mundane as a statue of Buddha. And guns made of plastic might not be spotted by metal detectors in airports, courthouses or other government facilities.NYTimes.com

“While nearly every major publication now has an SEO maven on board, Bleacher Report employs an entire analytics team to comb through reams of data, determining who wants to read what, and when, at an almost granular level. In this way, the site can determine the ideal times to post certain types of stories — thus meeting a demand that doesn’t yet exist, but will.”

Editors for Bleacher Report spot trends and create SEO friendly headlines that are handed down to writers who then create content to match.

Betsy Morais writes about how Coliiquy is collecting data on readers. Granted Colliquy’s sample size isn’t tremendously large, but using the readers’ responses, authors like Tawna Fenske are tailoring content. Harlequin has collected data on prospective readers for years, using their Valentine’s day survey to simultaneously provide them a major media push but also providing insight as to how readers are moved and engaged as it relates to love. Workplace romance on the rise in Harlequin books? It may be because a survey showed that more people were meeting and falling in love with co workers. Or merely had crushes on a co worker

But Colliquy and Harlequin are both working with small sample sizes whereas Bleacher Report is scouring the internet and assessing millions of bytes of data to predict what tomorrow’s hot stories will be. When will publishers use this type of data mining to create genre fiction? The Atlantic