Currently new subscribers will receive a freebie from Lisa Renee Jones. There are upcoming specials from Jen Alberts and Raine Miller.
It looks like you can download through Google Play and the Apple App Store. According to the press release:
Once inside the app, readers will discover deals, offers, recommendations, and free eBooks. Bargain hunters will delight in one-day flash sales, weekly deals, and thousands of free eBooks organized by subcategory. Devoted romance readers will appreciate features such as Author Spotlight and curated EverAfter Essentials categories such as “Alpha Male Essentials” and “Love at First Sight.” And unlike other apps which invariably force users to make their eBook purchases at another retailer, EverAfter is the first to let users purchase their eBooks—and start reading—in the same experience. –Diversion Books
Ingram Publisher Services has signed publishers AMPress, Diversion Publishing and Inkshares to its roster of clients. Ingram will handle sales and distribution in the U.S. and Canada for all three publishers, who will also utilize Lightning Source, the distributor’s print-on-demand service. –Publishers Weekly
it is something of an annual tradition for the tea leaf readers at PricewaterhouseCoopers to make the same prediction about the US ebook market, namely that it would exceed the print market in 4 years. In 2012 PwC said that ebooks would pass print in 2016, and in 2013 the goalpost was moved to 2017. And now PwC has moved the goalpost yet again, this time predicting that ebook sales would exceed print sales in 2018. –The Digital Reader