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digital_music_industry

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Lessons from the Music Industry from Insider Hilary Rosen

This is a fascinating interview by Billboard with Hilary Rosen who was the industry head of RIAA at the time that Napster got shut down. She resigned in 2003.

The take away from the article is that digital downloads brings the consumer closer to the manufacturers of the product and that interoperability should have been an adopted standard before iTunes came along. Rosen’s response for piracy:

What’s your reaction to the recent Pirate Bay verdict?

There is a sad irony there that they get a similar verdict and they’re similarly powerless to stop the piracy. For many years, I argued to deaf voices that the industry needed to do some public education campaign about music appreciation. That there wasn’t enough sense that music had value, that it mattered. The record companies themselves weren’t used to being companies that were answerable to the public. Chalk it up to the old flavor of rock and roll, which is “against the man.” Since artists were always against the man, and record labels always represented the man, it didn’t matter that they were giving the artist millions of dollars in advances, they were still the bad guy. Essentially, fans adopted that same anti-record company viewpoint and therefore ripping off the man created some extra joy, not just a convenience factor.

The whole article is worth a read.

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Mark Cuban’s Digital Download Idea

Movie sound tracks make very little money in the marketplace so Mark Cuban has an idea to make better use of the music. It takes a lot of cash to promote a movie so Mark wonders how many more people would go to the movie if they knew that their movie ticket stub had a code to unlock a free download of the movie’s soundtrack. Or if they bought a ticket online in advance of the release, they could download the soundtrack right from the online ticket site. Would this entice you to get off the couch and go to the movies?

Via Mark Cuban’s Blog