Thursday News: Apple settlement details revealed, Amazon’s “Kindle Unlimited,” online media & reader attention, and book cover quiz

Thursday News: Apple settlement details revealed, Amazon’s “Kindle Unlimited,” online media...

If approved by a judge, the $400m will go to consumers. Apple will pay an additional $20m in legal fees.

“In a major victory, our settlement has the potential to result in Apple paying hundreds of millions of dollars to consumers to compensate them for paying unlawfully inflated e-book price,” said New York Attorney General Eric Schneiderman, who announced the settlement ahead of a damages trial that was set to begin on 25 August. –BBC News

The current Kindle Owner’s Lending Library has a one-book-per-month cap, so this could be an option for Prime users who want more access. The Kindle Unlimited test pages also offer around 8,000 audiobooks, something the current lending library doesn’t have. And the promo banners for Kindle Unlimited said subscribers could access their books from “any” device. This likely means any device that supports the Kindle app, like iOS, Android, and Windows phone. –Gizmodo

So what we really have are two versions of the online-media world, both of which exist at the same time: one is the noisy, click-driven, social-sharing ecosystem, which favors speed and shareability — and is more noticeable because of all the Like buttons and Favorite meters and other share-tracking widgets — and the other is a deeper and less noticeable ecosystem of longform articles that people actually read, and likely get shared through slower forms of media such as email newsletters and what some have called “dark social.”

Borthwick argues (and I share this view) that businesses or people who focus on the right-hand side of the chart embedded above — the “hill of Wow,” in other words — may not rack up the huge pageview numbers or highly-visible sharing statistics, but ultimately they will build stronger businesses. As Betaworks data scientist Suman Deb Roy puts it in a quote that Borthwick includes: “The landscape of media content diffusion… is a hill-valley-hill of attention, and you’d probably do better sitting on the right hand hill. People sitting on the left hill appear to be more visible, but there are people on the right hill too. And the latter is growing.” –Gigaom