Apr 14 2008
Little, Brown (and not Penguin UK) did some “extensive market research” to ascertain why US mega bestseller Nora Roberts isn’t making the same waves in the UK. Apparently it is the covers. The focus group readers said that the covers were too old and didn’t represent the “strong female characters” that the readers found synonymous(…)
May 8 2007
"A book’s cover is absolutely the single most important thing about the physical object that is a book.” – Betsy Groban, Little, Brown and Company, Inc. (login required). The cover of your book is the single most important promotional element. – Dick Claassen, Editor Awe-struck books. I bought Dark Lover because of the cover, the(…)
Apr 9 2007
Stephen King has been raving about Mischa Berlinski's debut novel, Fieldwork, but berating the publisher for chosing a terrible cover. King says the cover is akin to demanding people not buy the book. It’s hard to tell from the blurry trees that this is a thriller set in Thailand. It looks like, well, a book(…)
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