brand

My Big Fat Cover Rant from Heather, The Galaxy Express

Allow me to tell you a story. Recently, I had the honor of premiering a cover for a science fiction romance book on my blog. The cover for R. Garland Gray's Darkscape: First Heir excited me because it had a combination of SF and romance elements that hit the right balance. Naturally, I'm thinking, this(…)

Publisher Imprint Poll

[poll id="159"] Some of the comments to the giveaway for Berkley and ACE/ROC made me wonder how loyal we are to certain imprints.   I remember when I first started reading, I would always look for the little kangeroo because Pocket published Julie Garwood, Judith McNaught, Jayne Ann Krentz, Jude Deveraux and the like.    Penguin(…)

Romance Publishers Promises to Romance Readers Part 3: Good Authors Gone Bad

Part One was the delivery of promises and Part Two was about the promise itself. Part Three is about the breaking of promises or what I like to think of as When Good Authors Go Bad. There are spoilers in the post below, so reader beware. There was a lively discussion back in September about(…)

Romance Publishers Promises to Romance Readers Part 2: Branding

Part Two of the three part series on promises in romance. Part One was the delivery of promises and Part Two is about the promise itself. Part Three is about the breaking of promises or what I like to think of as When Good Authors Go Bad. Branding is an important concept for a business(…)

Who Do Ya Like?

HelenKay Dimon has posted an interesting article at Access Romance about the publishers that she likes. The ones she’s loyal to because they’ve delivered good books in the past and that she’ll take a second look at just because of who they are. An interesting concept raised by Ms. Dimon’s post is branding, both across(…)