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Monday Midday RoundUp: The Brave New World of Reviews

Publishers Weekly has posted a special online issue devoted to virality and books. It’s very much directed toward the trade and focuses on what publishers and industry folks can do to “harness” the internet, including blogging themselves. Publishing Trends has a multi-part series focused on the new world of book reviews online. I don’t know [...]

In Re Paid Reviews

So Rat has a problem with paid reviews.   No, wait, he has a problem with a blogger receiving any kind of renumeration, which for him includes a free book.   His argument raises all sorts of issues which I thought I would lay out in a blog post. First, though, let me be up front about [...]

Weekend Links Round Up:  Is Print Back?

Weekend Links Round Up: Is Print Back?

Barnes and Noble’s retail sales have slipped 5% because of low retail traffic while the web sales are up a tiny fraction from 8.2 to 8.9%.   I’ve just scrambled to recover from one of my busiest weeks in a long time and I think that web sales are up because who has time for shopping [...]

Amazon to Turn Books Into Magazines With Ads in Books

Amazon has filed for another patent to insert advertisements into ebooks and print on demand books. The patent is 21 pages long and has a number of descriptions about how the advertisements will be inserted including in the margins and in full pages throughout the book. The consumer will be offered the choice of paying [...]

Tuesday Night Link RoundUp

According to PublishersMarketplace (subscription needed), the data shows that there is close to 1 million Kindles out in the wilds of readerdom and that the previously provided statistic that if a book is available in print and Kindle, 1 out of 3 purchases is a Kindle purchase is confirmed by at least one major publisher. [...]

Web Marketing and Book Awareness

Web Marketing and Book Awareness

see more Lolcats and funny pictures Back during our April Fool festivities when I pretended I was an agent and had stolen Ann Aguirre away from the fabulous Laura Bradford, I posted Ann’s faux deal involving a story featuring weredeer. Courtney Milan joined in the fun and blogged about how wereruminants had already been done [...]

Why eBook Hardware Manufacturers Are Missing the Mark (and the Market)

Why eBook Hardware Manufacturers Are Missing the Mark (and the Market)

There’s something wrong with this picture.   Read the article to find out what. Background Back in the nineties auto manufacturers began to realize that it was missing an important segment of the auto buying market: women. Today, women purchase over 50% of all cars (new and used) and influence 95% of all auto purchases. Video [...]

What Works for Online Advertising for Books

Everyday I log into my gmail account, I see a text link for NobleRomance. I’ve seen it so often that I’ve started wondering about it when I wasn’t even online. Last week, I finally gave in and clicked on it. It’s a nice site offering standard romance epublishing fare (read: erotic romance). I haven’t bought [...]

Big Money Yields Same Exact Results

Big Money Yields Same Exact Results

We readers have lamented about the over use of stock images resulting in look alike covers. Apparently, this can happen with expensive (six figure +) media campaigns. This fall, we will be treated to a new HBO show featuring Sookie Stackhouse based on works of Charlaine Harris. Apparently Sookie and her bloodthirsty-ness will appear in [...]

Bookstores at the Big Screen

Bookstores at the Big Screen

Picture Source: Hijas Americanas Borders are adding 37 inch flat screen tvs to show “original programming, advertisements, news and weather.” My suggestion would be to add ESPN and football and it can be what one comedian (whose name I don’t remember) calls Daddy Daycare – the place where Dad’s can go while women are shopping. [...]

Libraries to Start Being Spammers?

In the UK, there is a a move toward including marketing materials with each book checked out from the library. In libraries in Essex, Somerset, Bromley, Leeds and Southend, up to 500,000 promotional flyers will be handed out to patrons. The solicitations will be placed on the inside cover where the due date can be [...]

There Is No Such Thing As A Free Lunch

There Is No Such Thing As A Free Lunch

As I sit here at my Corian breakfast counter drinking my Goose Island Root Beer and munching on my Dole Peeled Mini Carrots, I can’t help but consider the renewed arguments for advertising within books. After all, authors use brand names all the times to convey a certain iconic message. What is a spy without [...]

You Can Be Too Thin

Women’s Wear Daily is reporting that magazines are starting to use software to make a model look less thin because thin is out in the fashion world these days. Via Media Bistro.

Rethinking the “Model” Body

While not romance news per se, it is related to women. The Wall Street Journal online has a freely available article about Milan’s movement away from the super thin model. Giovanna Melandri, Italy’s minister for youth policies, and Mario Boselli, the head of the National Chamber for Italian Fashion, have led a movement within Milan’s [...]