Erotica: better reads than Fifty Shades of Grey | Books | The Guardian – “It is thought that its e-beginnings, which allowed people to read without fear of discovery or embarrassment (Kindles have no covers), has vitally contributed to its success. How the internet has spoiled today’s stimulation seekers. A click of a button and off you go, clicking your own button on the way.” Personal Note: I can’t think of a better article than this that explains the popularity of Fifty Shades. The list is identified as erotica reads better than Fifty Shades and includes a book by Susan Napier, Judy Blume, Judith Krantz, Wuthering Heights!!!, Flowers in the Attic!!!! Seriously. The Guardian
On UX and Branding: Fixing the disaster | brett sandusky – “The first area to tackle is our big UX disaster: currently it is very unclear, in the case of most publishers, to consumers what it is that they are even offering. Our b2b, walled-garden, tastemaker, above-it-all past has created a situation whereby the majority of our brands experience no or low brand recognition and the general public has nary a clue about what it is that we actually do. The average consumer sees absolutely zero difference between self-publishing and the Big Six. 50 Shades, Twilight, meh. All the same. (I’m not suggesting that readers think these are the same books; but they make absolutely no distinction between how they were published and by whom.) In a market of enhanced competition, publishers need to be absolutely clear about what they bring to the table in order to compete at all. It’s not just brand awareness, it’s about connecting, engaging, and educating consumers about what it is that they’re buying…For an industry based on selling stories, it’s time we starting selling our own autobiography.” Brett Sandusky
Joe Wikert’s Publishing 2020 Blog: B&N Desperately Needs To Become a Technology Company – “Competition is always a good thing, right? In today’s marketplace B&N is the company best positioned to compete with Amazon for #1 in ebook sales. The problem is B&N still operates like a brick-and-mortar retailer while Amazon is a technology company to the very core. Some have suggested that Microsoft’s investment in B&N will help them make the transition to becoming a technology company. If spinning off the Nook business is what it takes for B&N to start thinking more like Apple, Google and Amazon then let’s hope they do it soon. As the owner of a Nook with GlowLight it’s painfully obvious that B&N has a long way to go to catch up with Amazon” Joe Wikert’s PublishInnh Blog
Bad, Kirkus, Bad | Kirkus Book Reviews – “Kirkus reviews for The Proposal included this line: “Balogh contravenes the conventions of historical romance by introducing an ingredient the genre is not always known for: intelligence.”
Sarah’s response: How nice for Balogh, who is a marvelous author. How absolutely insulting to every other author of historical romance, and every reader who enjoys it. My reaction to the reviewer: bite me. Clearly you don’t know dick all about romance as a genre, as you’d be aware that there are more books written with and by those possessing ample intelligence than I have room to name here. As soon as I find out your name, I’ll be sure to put exactly the right amount of confidence in your future reviews, which would be exactly none. You’ve insulted us most thoroughly and now can have nothing more to say. My reaction to the publisher and editor: REALLY, KIRKUS?! REALLY?!” Kirkus
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