The stars are liars: how Twitter outs celebrity smartphone shills | The Verge – Remember back a couple of years ago when the FTC got a flea up its butt about blogger endorsements of products? The book community became concerned and believed initially they were a target (they weren’t according to the FTC contact I and others spoke with). But the endorsement rules are largely unenforced. Today we have celebrities making more and more false endorsements (and what about author cover quotes, please!) yet the FTC remains mute. I see all these conscientious bloggers writing “ARC provided by NetGalley” and stupid websites that hate reviewers trying to use this is a weapon against reviewers. But you know what, if the FTC isn’t going to pursue the very people that they intended for the guidelines to cover in the first place, it’s not likely that lowly book bloggers will be targeted either. Verge
Lies, Damn Lies, and Bowker’s Self-Publishing Stats – Nate over at the Digital Reader makes a compelling case regarding Bowker’s industry statistics. Bowker is considered the gold standard of statistical analysis of public reading behavior. As we all learned in this last election, stats analysis can be wildly wrong depending on the methodology used and the data gathered. Bowker goes to every publishing and tech conference and everyone, including me, writes down their information like Bowker is Moses coming down off the mountain with the burning bush and pronouncing the immutable 10 commandments. (For newcomers to DA, I went to religious prepatory school. I have lots of biblical analogies. I say that my schooling was all so that I could write this review.)
But their numbers on self publishing aren’t just demonstrably wrong, they are negligently wrong. Bowker claims the number of self published titles put on the market this year is 235,000. As Nate points out, this number doesn’t include the single largest self publishing market Amazon. And even the self pub platforms it does include, the numbers are incorrect. Nate concludes
Folks, when it takes 5 minutes of Googling to disprove a new statistic via publicly available info, that statistic isn’t flawed. It is completely and utterly bogus from beginning to end. The Digital Reader
Here’s Why Digital Rights Management Is Stupid And Anti-Consumer – The Consumerist re posted an email from a BN customer who was complaining that since his credit card had expired, he no longer was able to access his library. Mashable turned this into a headline that read “B&N: That Ebook is Only Yours Until Your Credit Card Expires.” We all know I am no lover of DRM. I hate it as much as the next reader. However, Consumerist and Mashable are dead wrong in this instance. (Also, none of them must have ever bought a nook book or even a book from Fictionwise or eReader. Those ebook neophytes!) The B&N DRM is tied to a credit card. Any credit card. Therefore if you lose one or one expires, you enter a new CC number in and redownload your inaccessible book. This is no doubt a huge hassle, but your books are still accessible. B&N also requires you to have a valid CC attached to your account. These are bad rules. DRM is awful. But the story promulgated by Consumerist and Mashable is at best misleading but mostly false. The Consumerist
From BN’s actual website, are these instructions.
And finally, an infographic from TeachingDegree.org