About a year ago I started getting a hankering to change Dear Author. We’d been green for awhile but even more importantly, I felt like new visitors may not be able to easily find information. I wanted a new home page to really clearly identify what Dear Author was for new visitors.
Jacqueline of JumpIllustration designed the new logo. (She also designed the logo for The BookSmugglers which is where I received the recommendation). I loved the way that the stamp and letter features are incorporated into the new design. Jacqueline is really a master at taking my words (hey, I want something new and fresh that is stamp like) and creating something I hadn’t even envisioned would be so perfect. All the details from the pen in the hair to the date of our inception to the mail markings waving like an extension of the woman’s hair were amazing. Genius.
The smaller logo is for mobile touch users as the icon if they want to save the site on their desktop. Even better, I’ll be making this design available on a few Zazzle items such as mugs, iPhone cases, and the like. Look for that in a few weeks.
From Jacqueline’s inspired logo, we then went to MoxieGirls who also designed SmartBitches site. Patiently, Joelle worked with me to create the right layout to present all the important elements of our site which really boils down to reviews, opinions, deals, and news. We provide those daily but really wanted an easy way for people to find information.
On our front page, you can now see a clean breakdown of all the features that are available at Dear Author. More importantly, it’s easy to see the last few posts in each section (we’re working on updating the news part).
Finally, for those who are old school, merely bookmark http://dearauthor.com/blog to see a running list of all our posts.
If you think we’ve forgotten something let me know!