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RWA Midday Summary

We started out the day with the Rogue Digital Seminar. Everyone was so awesome. BooksonBoard.com gave away hundreds of dollars worth of free books via gift certificate. Sony funded a sexy red Sony Reader as a door prize. Red Sage Publishing, Quartet Press, Samhain and Smart Bitches LLC all contributed to help fund the room rental fee.

We had over 80 people in the room with people standing in the back and a few sitting in the front. Kassia Krozser spoke about need for digital world rights because authors are losing potential sales to those overseas and upcoming issues authors need to be aware of including, but not limited to:

  • digital release patterns
  • trend toward New York pubs offering off the ‘net
  • prices are cycling downwards
  • experimental publishing such as chunking
  • return of serialization

Sarah discussed the costs of digital publishing by oneself (it’s not as easy and print and go).   Digital self publishing can be expensive because of the number of formats and other production costs.

Angie James of Samhain spoke about the digital publishing model. Digital publishing has been around since the early 1990s. In its nascent period, there weren’t very many readers and giving an advance did not make financial sense.   Instead, publishers offered an unheard of high royalty in exchange.   The digital publishing model offers an average of 35% royalty off the cover price.

Angie also offered a breakdown of costs: 35% to author; 40% to distributors; 5% to the editor; and other overhead costs. The publisher probably achieves a 5% profit.

Maya Banks and Lauren Dane talked about the advantages of being digitally published. The books come out faster and the payments are made monthly.   There is cross pollination between the print and ebook readerships.   Both Maya and Lauren stated that their digitally published books have earned out more than their New York advances.

Later on, I met with Shauna Summers from Bantam/Ballantine.   There are some great new urban fantasy books, more historicals and a new Jill Sorenson romantic suspense. The Mary Balogh series involving the Huxtable family was super successful.

Linda Howard was super funny at the keynote luncheon.   She spoke about her family and said, as inspiration, if someone like she can be successful with her crazy family, anyone can.

The Bitches and Beer signing is going on right now and is quite fun.

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

6 Comments

  1. Bev Stephans
    Jul 16, 2009 @ 15:54:24

    Jane, thanks for posting here. I don’t twitter and I’m always afraid that I’ll miss something. LOL! It’s really interesting reading about the inner workings of RWA and “Rogues”. You go Rogues!

  2. unpubbed writer
    Jul 17, 2009 @ 11:30:08

    Both Maya and Lauren stated that their digitally published books have earned out more than their New York advances.

    But have they earned more with epub or nypub. That is the most important question. Also from what I read at erec etc. Maya and Lauren are the lucky ones, they are with big houses. If you aren’t with one of the top three or four epubs, and aren’t writing erotic romance you aren’t earning a whole heck of a lot. Certainly nowhere in the league of even the smallest ny advances.

    I want to epub but only for erotic and only if I can get in with one of the big houses. It sounds like from the reports, there was no talk about the different earnings you can get from epublishing. All epub houses are not Samhain. Unfortunately Yeah its great to get monthly payments but 35% of 20 copies @ 5 dollars is not even going to buy me my lunch for a week.

  3. Writing Roundup, July 17 « Jen’s Writing Journey
    Jul 17, 2009 @ 11:35:37

    [...] RWA Mid-Day Summary The ladies at Dear Author give a rundown of the rogue digital publishing seminar, including some interesting history and financial information. [...]

  4. Jill Sorenson
    Jul 17, 2009 @ 13:00:06

    Both Maya and Lauren stated that their digitally published books have earned out more than their New York advances.

    This is eye-opening. The epub model is certainly working for them! Again, I am in awe and envy of authors who are crossing boundaries, writing for multiple lines/houses/subgenres/formats. Thanks for the recap.

  5. Writing Roundup, July 17 « Uncategorized « Jen's Writing Journey
    Jan 07, 2011 @ 18:43:06

    [...] RWA Mid-Day Summary The ladies at Dear Author give a rundown of the rogue digital publishing seminar, including some interesting history and financial information. [...]

  6. easy money
    Mar 21, 2011 @ 20:55:42

    Thanks you so much for your insight. Your post is greatly appreciated. Continue to do a good job.

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