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Chach Bag / Chachbag

So at the request of some people and the assistance of Sarah from Smart Bitches, we have constructed a google bomb for those who want to help Scott Baio get the publicity he so  desperately  wants (despite his claims that he is fulfilled by golf and family). A google bomb is really the only way to fulfill Scott Baio’s desire to regain his fame. If you aren’t helping, then you are standing in the way of a true American grain from finding his destiny.


also chach bag

Function: noun

Alternate Form(s): chach bagger

Pronunciation: chah-ch bahg

1. an individual who has little-to-no sense of humor and perceives threats to his reputation at every social media corner.

2. a grain

Example of usage: “If that idiot tries to call me out for not following them, I’m going to lose it. What a chach bag.”

Synonyms: douchebag, tool, halfwit, D list celebrity

Antonyms: Ron Howard as Opie

Related entries: See also Chach Block

Etymology: From Scott Baio’s behavior on Twitter wherein he threatened to sue a romance novelist because she unfollowed him on Twitter due to references he made about President Barack Obama being a “shitfuck” and other sundry remarks.

Making this the top result requires help, I’ve created a page with the definition for "Chachbag“. You need to LINK TO with "Chachbag" as the anchor text. The link should look like this:

<a href=””>chachbag</a>

This is known as Google-bombing.   Bomb away. And remember, if you aren’t part of the solution, you are part of the problem.   Let this man’s grain find his way home!

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She self publishes NA and contemporaries (and publishes with Berkley and Montlake) and spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com


  1. Sarah Frantz
    Oct 14, 2009 @ 14:13:07

    Isn’t it a Google Bomb when his NAME is the link, so that when you google Scott Baio, the definition for Chachbag shows up, instead of some page actually about Baio? Like the link in this paragraph, for example?

    So, really, the html should be [a href=””]Scott Baio[/a], with triangular brackets, of course. B/c whose going to google Chachbag?

  2. rebyj
    Oct 14, 2009 @ 14:24:30

    Oh good grief. I’d rather pop my honey’s ass pimples than give this twrawma (twitter drama) anymore of my time or attention.

    Although, I didn’t know you could sue someone for no longer following you on twitter. Jane, you dumped me way back during RWA to trim your list down some and have never re-added me. I can SUE YOU? I’m suing for your sewing machine , book stash and your secret Victoria Dahl diary of lurve. :P~~

  3. LoriK
    Oct 14, 2009 @ 15:18:03

    I’m not sure how he thinks anyone could harm his reputation more than he already did with that VH-1 show. He did not exactly come across as a prince among men. If he’s having trouble being the grain it might be because he’s already been the total tool on national TV for 3 years.

  4. Justina
    Oct 14, 2009 @ 15:28:35

    So if a chach bag is also a grain, what kind of bread can I make with it? Or is it more like quinoa?

  5. Mora
    Oct 14, 2009 @ 15:37:57

    Eh, this just seems kind of like overkill. He already made an ass of himself. What’s the point?

  6. Lori
    Oct 14, 2009 @ 15:44:12

    Jane unfollowed me too. **scratching head** Can I sue for distress? Or duress? Or maybe just a homemade dress…

  7. rebyj
    Oct 14, 2009 @ 15:52:04

    She’s brutal Lori! BRUTAL! lol

  8. Karen Scott
    Oct 14, 2009 @ 15:59:48

    Hey does this not work better with Scott Baio’s name in the links rather than Chachbag?

  9. brooksse
    Oct 14, 2009 @ 20:00:49

    Think I’ll pass on the google bomb… the entire episode just seems kinda juvenile.

    Though I’m not sure who should be more embarrassed, the one who threatened to sue over a twitter flare-up (suing someone over inane tweets deserves to be laughed out of court), the one who did the unfollowing (because, really, that just means you followed his inane tweets in the first place), or the one who engaged him on his level under the pretext of sticking up for a friend.

    Ok, the first one is way beyond embarrassing. But the last one comes close, embarrassing for anyone who is no longer in junior high.

    ETA: not really a fan of twitter, so that’ll be my defense in case someone threatens to sue me for calling their tweets inane.

  10. Jami harrington
    Oct 14, 2009 @ 20:28:15

    Chachbag?!? Omg that is greatness!!!

  11. Kinsey W. Holley
    Oct 14, 2009 @ 22:05:39

    Weird. Apparently “chach bag” — two words — is an existing insult. From the Urban Dictionary:

    1. A complete asshole, usually a male, that tries to look cool, but is a complete douche cock.

    2. A private school male.

    3. One who pops their collar and wears 2 polos at the same time, while their popped.

    I agree that the google bomb is grade-school silly. But I have a grade-school sense of humor, so I like it.

    I feel for him, actually. Not to get all philosophical on you at 10:30 at night, but it’s kind of our fault that we’ve created this kind of celebrity to begin with. Thanks to reality TV and the Internet, has beens are not allowed to fade quietly into obscurity like they once did, and so they’re never given an opportunity to evolve into real people. Their shows go off the air, they don’t get offered any more movie roles, but we keep shining a light on them, poking them with sticks, giving them attention – which is what warped and stunted their psyches to begin with — and then we’re surprised when they act like emotionally disturbed toddlers. They’re no longer protected by the layers of bubble wrap that commercially viable performers live in, but because we still keep paying attention to them, they’ve retained the expectation of entitlement.

    I don’t think we should let faded stars wander around in the real world unless they can pass a rigorous psyche screening. For those who can’t, we need some kind of sanctuary where they can live out their lives among their own kind. Maybe an island where they’re surrounded by remote cameras 24/7, and they need never know that no one’s watching.

    For God’s sake, people, Lorenzo Lamas has his own reality show now. Where will this end?

  12. A
    Oct 15, 2009 @ 00:23:01

    This is known as Google-bombing. Bomb away. And remember, if you aren't part of the solution, you are part of the problem.

    It’s just….beyond words.

  13. Mireya
    Oct 15, 2009 @ 07:46:20

    I found this amusing for all of 5 minutes. I’d love, however, to see him try and sue people that dare remove him from their Tweetter feeds.

  14. Maggie Robinson/Margaret Rowe
    Oct 15, 2009 @ 07:53:53

    Jane has never followed me at all. My self-esteem is in tatters. *bends over to pick up pieces and puts back out…grounds for lawsuit?*

  15. Janicu
    Oct 15, 2009 @ 08:45:05

    I’m with rebyj on this one! Baio throwing a hissy fit online and making empty threats = meh.

  16. Chrissy
    Oct 15, 2009 @ 10:44:40

    You. Ladies. Rock. So. Hard.

    What made me laugh the hardest was how he equated former admirers on twitter with “the lib media.”


    Like… dude… it was the conservatives who yelled the loudest. Myself and my husband among them.

  17. che
    Oct 15, 2009 @ 10:57:35

    I enjoy train wrecks as much as the next person, but asking to participate in a Google bomb, especially for someone so insignificant falls under the too much time on one’s hands banner, imo.

  18. whyinthehell
    Oct 15, 2009 @ 21:57:58

    @Chrissy: I’m especially loving your comment. I’ve been wondering how the conservatives are taking their new, sort of celebrity 15 minute-er. And…Chrissy actually comprehended and therefore explained what he said…me could understand not what all he was yelling at us.

  19. Yesterday In Chachbaggery: October 16th, 2009 « ooh la la, lindsey
    Oct 16, 2009 @ 11:12:56

    […] So, I have been blocked. By Scott Baio. On both of his accounts. But I have friends, and those friends use Twitter, too. It is because of those friends that I am now able to present to you a recurring (hopefully! as long as Scott Baio keeps being funny!) feature: Yesterday In Chachbaggery. […]

  20. Miss Mabel
    Oct 20, 2009 @ 00:49:32

    I wonder how he’d react if we all Followed and then immediately Unfollowed him! Ahhh! The trauma!

  21. Richard C. Mongler
    Feb 21, 2010 @ 20:25:23

    Scott Baio gave me pinkeye (I can’t believe no one’s said this yet)

  22. Chach Bag / Chachbag | Jaci Burton's Muse
    Mar 02, 2011 @ 09:00:48

    […] threaten to sue romance novelists for unfollowing him on Twitter. Oh, I only wish I was kidding. Dear Author and others feel that type of asshat behavior shouldn’t go unrewarded so a Google Bomb is in […]

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