Some of the comments to the giveaway for Berkley and ACE/ROC made me wonder how loyal we are to certain imprints. I remember when I first started reading, I would always look for the little kangeroo because Pocket published Julie Garwood, Judith McNaught, Jayne Ann Krentz, Jude Deveraux and the like.
Penguin is known for its Penguin Classics series. Avon was, and maybe still is, known for its regency romances. Does the imprint or brand of a publisher make a difference to you? Can that influence your purchase?