This is the second in a series of polls about digital publishing. One of the concepts that was of great interest to me in a recent thread was this idea of publisher branding. I think within the e-publishing industry, branding matters a lot to readers. I know it does to me. Often I hit the publisher website first, looking through the new releases and browsing through the various categories.
But because I go to the publisher website first, I tend only to visit a few publishers to those who I percieve to put out a quality product. The branding of the publisher is far more important to me at the epublishing level than it is at the print publishing level. This poll asks you what you think about publisher branding. Tell us why you voted the way that you did.