Apr 13 2009
In light of Amazon’s recent deranking of categories of books effectively removing those books from search engines, bestseller lists, and recommended lists, I wondered how difficult it would be for people to move to a new vendor like Powells.com. For a while, I used to include a Powells buy link. I think I had used it for two or three months in conjunction with an Amazon buy link. Not once did DA earn a referral fee from Powells indicating that no one was using the buy link. During the same period, DA earned referral fees from Amazon.
I buy from Amazon, in part because of habit, but mostly because Amazon makes it so darn easy. Of course, it’s a little harder now to find the books I’m interested in buying because some books have been removed from the search engine, but overall, the one click buy, the no cost shipping, and the extensive database of books, makes shopping at Amazon a pleasure. What motivates you to buy from Amazon? And conversely, what would it take to move you away from shopping at Amazon?