Amazon makes it so easy to buy things. According to a new press release, Amazon TextBuyIt program was released on Tuesday. It’s not as easy as texting. The whole process includes a few back and forth between you and Amazon:
- You text the product name, description, UPC or ISBN to Amazon (262966) to order your product.
- You then enter your email address associated with your Amazon account and your zip code.
- You get called by a fulfillment system and an automated service helps you complete the order.
So, you can be in the local Barnes and Noble store, see a book you’d like and order it from Amazon. Of course, this presumes that Amazon can overcome that instant gratification need that so many book buyers feel.