Last week, there was an ad by Sony for the new Sony Reader that read “Sony. Sexier than a Librarian.” Today, Angela James sent me a link to a Wyoming library ad campaign that aims to bring the sexy back to reading. Barnhart ad agency helped Wyoming libraries to create a host of sexy and clever ads to bring readers into the fold.
One thing that the New York Public Library does is offer digital content to out of state users for $100.00 a year. Wyoming Libraries might consider doing something like to expand its reach beyond its borders.