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Wyoming Brings the Sexy Back to Reading

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Last week, there was an ad by Sony for the new Sony Reader that read “Sony. Sexier than a Librarian.” Today, Angela James sent me a link to a Wyoming library ad campaign that aims to bring the sexy back to reading. Barnhart ad agency helped Wyoming libraries to create a host of sexy and clever ads to bring readers into the fold.

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One thing that the New York Public Library does is offer digital content to out of state users for $100.00 a year. Wyoming Libraries might consider doing something like to expand its reach beyond its borders.

Jane Litte is the founder of Dear Author, a lawyer, and a lover of pencil skirts. She spends her downtime reading romances and writing about them. Her TBR pile is much larger than the one shown in the picture and not as pretty. You can reach Jane by email at jane @ dearauthor dot com

4 Comments

  1. RfP
    Sep 25, 2007 @ 13:03:54

    One thing that the New York Public Library does is offer digital content to out of state users for $100.00 a year. Wyoming Libraries might consider doing something like to expand its reach beyond its borders.

    There are a number of programs like that, especially in sparsely populated areas. In fact, in Linda Howard’s Open Season that’s how the hero/heroine meet–she’s a librarian, and he wants home access to the state’s(?) online library resources. (It’s set somewhere in the South.)

    ReplyReply

  2. Angela James
    Sep 25, 2007 @ 13:18:48

    I would so put that bumper sticker on my truck. I love this ad campaign. It’s fun and sexy. When I saw it, it totally made me smile!

    ReplyReply

  3. Emily
    Sep 25, 2007 @ 14:08:43

    I have mixed feelings. As most of the clients are probably women why is the sexy fishing done with objectified trucker chick pinups? Of course the same could be said for book covers these days. Oh well, I suppose I am a throwback to archeofeminism of some sort despite being a porn-writer. Perhaps someone can explain Alicia Silverstone stripping for animal rights while they are at it….

    ReplyReply

  4. Digital Art Schools » Blog Archive » Wyoming Brings the Sexy Back to Reading
    Sep 25, 2007 @ 16:14:01

    [...] | OhGizmo! wrote an interesting post today onHere’s a quick excerptLast week, there was an ad by Sony for the new Sony Reader that read Sony. Sexier than a Librarian. Today, Angela James sent me a link to a Wyoming library ad campaign that aims to bring the sexy back to reading. Barnhart ad agency helped Wyoming libraries to create a host of sexy and clever ads to bring readers into the fold. One thing that the New York Public Library does is offer digital content to out of state users for $100.00 a year. Wyoming Libraries might consider doing [...]

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