Mark Cuban’s Digital Download Idea
Publishing Newsdigital_music_industry / marketing / Movies2 Comments
Movie sound tracks make very little money in the marketplace so Mark Cuban has an idea to make better use of the music. It takes a lot of cash to promote a movie so Mark wonders how many more people would go to the movie if they knew that their movie ticket stub had a code to unlock a free download of the movie’s soundtrack. Or if they bought a ticket online in advance of the release, they could download the soundtrack right from the online ticket site. Would this entice you to get off the couch and go to the movies?
Sounds like a really cool idea, but I often don’t know whether I’ll like the soundtrack until after I’ve seen the movie. With Juno, I downloaded the soundtrack almost as soon as I got home from the theater. But there are very few times where that’s happened. I don’t think I’d go to the movie to get the soundtrack, but it’s a nice value-added benefit to shelling out for the cost of a movie ticket (which is now up to $11.25 here in NYC).
I thought Juno had a nifty soundtrack too.