Mark Cuban’s Digital Download Idea
Movie sound tracks make very little money in the marketplace so Mark Cuban has an idea to make better use of the music. It takes a lot of cash to promote a movie so Mark wonders how many more people would go to the movie if they knew that their movie ticket stub had a code to unlock a free download of the movie’s soundtrack. Or if they bought a ticket online in advance of the release, they could download the soundtrack right from the online ticket site. Would this entice you to get off the couch and go to the movies?